Research On Strengthening The Construction Of Ideological Discourse Power In Colleges And Universities From The Perspective Of All Media

The university is the cradle of talents cultivation and an important field of ideological spread and construction,which is directly related to the national security and social stability.However,in today’s era of highly developed omnimedia,its openness and autonomy,the quantification and fragmentation of information and the characteristics of diversification pose great challenges to the ideological discourse power.On the basis of sorting out and studying the theoretical literature related to ideology,this paper focuses on the analysis of the difficulties faced by the construction of ideological discourse power in colleges and universities,and makes an in-depth analysis of its influencing factors,so as to propose countermeasures to strengthen the construction and development of ideological discourse power in colleges and universities.The thesis is mainly divided into five parts:The first part is the introduction.The main content includes the background of the topic selection,research significance and research status;The research ideas and methods of the thesis;As well as the paper innovation and deficiency.The second part is the definition of related concepts.It mainly defines the concepts related to omnimedia ideology,discourse power and ideological discourse power,expounds the theories of ideological discourse power mentioned by Marxist classical writers and leaders of the Communist Party of China,and combs and reviews the literature.The third part analyzes the necessity of ideological discourse power from many angles.And Jilin university students as the research object,the questionnaire survey;On the basis of investigation and research,data analysis is carried out.The fourth part,on the basis of investigation and research,puts forward the difficulties existing in the construction of ideological discourse power in universities,and sorts out the factors affecting the construction of ideological discourse power in universities.The fifth part is to put forward the countermeasures of the construction of ideological discourse power in universities.