A Study On The Construction Of The Discourse Power Of Marx's Ideology In Colleges And Universities Under The Background Of New Media

As the front position of the theory,colleges and universities have always been competing for the power of ideological discourse,especially the development of new media technology,which not only provides an opportunity for the dissemination of Marx ideology in Colleges and universities,but also brings some impact to the construction of the discourse right of Marx ideology in Colleges and universities.In the face of the uncontrollable information communication under the new media background,the situation of the ideal belief crisis of college students,how to give full play to the guidance of Marx ideology to the various undertakings of colleges and universities in our country,how to further enhance college students' internalized identity to the discourse power of Marx ideology and how to consolidate the college horse The guiding position of Kyth's ideology and discourse power has become an important topic in the field of ideological research in universities.Starting from the new media,Marx ideology and the discourse power,this paper analyzes the challenges and reasons for the construction of the discourse power of Marx ideology under the background of the new media,as well as the principles of the construction of the discourse power of Marx's ideology in Colleges and universities,and to strengthen the awareness of the Marx doctrine.The feasibility of the dominant position in the state of state.This article is divided into four parts:The introduction part mainly introduces the background and significance of the subject,the current research situation at home and abroad,the research methods,the innovation points and shortcomings in the research,and the definition of the concept.The second part,explains the realistic reason and theoretical basis of the construction of Marx's ideology discourse power in Colleges and universities.This paper emphatically analyzes the importance and urgency of the construction of Marx's ideological discourse right under the background of new media,and then expounds the theoretical basis of the construction of the ideological discourse of Marx doctrine in Colleges and universities from the ideology theory of the three Marx's ideologies of Marx,Lenin and Mao Zedong.The third part analyzes the problems and causes of the construction of Marx's ideology discourse power in Universities under the background of new media.First of all,the author believes that there are the following problems: the absolute discourse power of the Marx ideology in Colleges and universities is threatened,the ideological and political atmosphere in Colleges and universities is not strong,and the political identity of college students is vague.In view of these problems and further excavating the reasons,the following conclusions are drawn: Marx ideology should be inadequately innovative in the new media environment itself.Under the background of new media,the pluralistic values of the new media have a impact on the ideology of Marx,and the difference of network discourse dissolves college students' perception of Marx ideology.The same.The fourth part discusses the principles and Countermeasures of the construction of the discourse power of Marx's ideology under the background of the new media,which is the main part of this article and the part of practical significance.According to the third part of the new media background,the analysis of the problems and reasons for the construction of the Marx ideology in universities and colleges,and to seek the basic principles and effective paths for the realization of the Marx ideological discourse power in Chinese Universities under the background of new media.The author mainly summed up the following principles: grasp the leading,diversified combination;theory first,practice strengthening;based on reality,pay attention to the virtual;inherit the tradition,bring forth the new.Under the guidance of the principles,concrete measures are put forward: to strengthen the theory of Marx's theory,to occupy new media positions,to enhance the sense of Marx ideology,to build up the power of system to guarantee the right to speak,to enhance the ability of dialogue and to build a Chinese discourse system that contains excellent traditional Chinese culture.The conclusion part summarizes some achievements made in this paper,and puts forward the new research direction for the later research.