| In recent years,China has actively promoted reform and development of the quality of vocational education.Combining the current realities of the rapid development of the integration of traditional and new media,This paper determines the research theme,that is,to explore a new path of vocational education for married and child-bearing women under the background of omnimedia communication.This study adopts literature method,questionnaire survey method,interview method,case study method and other research methods to analyze and study the current situation,career development opportunities and individual comprehensive development needs of married and child-bearing women.The purpose is to optimize the existing omnimedia vocational education system,effectively provide women with efficient vocational education content,and help them improve their career competitiveness,to realize the comprehensive improvement of personal ability and personal value.This paper analyzes the career development opportunities of married and child-bearing women under the background of omnimedia communication from the perspective of policy,market and opportunities of the times.One is the policy aspect.In recent years,A number of national initiatives are actively promoting reform and quality development in vocational education,and also accelerating the deep integration of media,under the guidance of the policy,a large number of positions in the omnimedia industry for related positions have emerged.This paper will discuss how to integrate policy guidance into the implementation process of vocational education.The second is the market opportunity.At present,the global media industry is exploding,and in recent years,with the development of e-commerce,social media,sharing economy,online marketing,private communities and short videos,the current public opinion environment and media communication channels have undergone profound changes.Each media segment is constantly subdivided into several sub-segments,and each sub-segment is fused with each other.This convergence has led to the creation of many new professions,And these new occupations are obviously concentrated in some sectors with high consumption power and are closely related to married and child-bearing women,such as clothing,accessories,beauty,and parent-child.These industries undoubtedly provides more flexible work types for women who are already married and have children.The third is to start from the career needs of married and child-bearing women,Through practical life experience and research,it is found that married and child-bearing women are very willing to engage in omnimedia work.The omnimedia industry is characterized by flexible working hours,high salary,improved comprehensive ability and interest,which can meet the career development needs of married and child-bearing women.In particular,although one of the main purposes of learning vocational skills is to get paid,we still need to start from the essence of education to study how to help married and child-bearing women to balance the contradiction between family and career and enhance their personal value.In order to explore feasible new paths for married and child-bearing women in the field of omnimedia vocational education,this paper considers the following aspects:First,We can learn from the experience of the development of vocational education,absorb the advanced ideas of the developed countries in the world,and refer to the reform measures of the developed cities in China to obtain some theoretical guidance.Secondly,we can study the data of policy and talent demand to determine the future development direction of vocational education according to the demands.Thirdly,we should respect the individual development aspirations of married and child-bearing women based on their specific needs.Fourthly,the students who have completed their courses should be paid a return visit to collect course evaluation information,so as to optimize the courses targeted and improve the omnimedia vocational education system in the future.Finally,this paper elaborates how to optimize the omnimedia vocational education from multiple perspectives,and puts forward specific solutions. |