On The Shaping Of The Image Of Government In The Omnimedia Environment

In recent years,with the popularization and practical application of omnimedia technology,the omnimedia communication pattern characterized by media convergence has become increasingly apparent.The powerful impact brought by the omnimedia environment has spread to the political,economic,and cultural levels of the country.The environment in which the original government image was transmitted has undergone tremendous changes,and it has brought unprecedented opportunities and challenges to the shaping of government image.With the omnimedia environment and the popularity of mobile terminals,the convenience of people to obtain information is further enhanced,and higher requirements are also placed on the quality and timeliness of information.The omnimedia is a new type of media based on traditional media,with significant advantages in information dissemination and content integration.It has brought about an impact on the entire media industry and all aspects of society while changing the way information is received.With the rise of new media tools such as Weibo and WeChat,government departments have also begun to try to integrate into the omnimedia environment.As the audience of the omnimedia continues to increase and the influence continues to increase,the government departments are gradually integrated into the omnimedia environment,opening official accounts in major new media platforms,disseminating government information to the public,and shaping the good image of the government.To a certain extent,the omnimedia environment has a profound impact on the shaping of the government image.This paper takes the omnimedia environment and government image as the foothold,elaborates the basic concepts of the two,points out the problems and causes in the process of shaping the government image in the omnimedia environment,and analyzes the opportunities of the omnimedia environment shaping the image of the government.In order to achieve a high degree of integration between government image creation and the omnimedia,this paper proposes relevant countermeasures for the shaping of government image.