Research On The Effectiveness Of CCTV’s Coverage Of National Public Sacrifice Day Under The Threshold Of Communication Ritual View

Ritual is a symbolic and performative practice,and a "web of meaning" that people construct to sustain society;memory is a spiritual activity that is common to all people,and a precious and scarce human treasure,but less attention has been paid to the role of memory in social development.The Nanjing Massacre was a traumatic event throughout human history,but it was not until 2014 that the Chinese government established the National Day of Public Sacrifice for the Victims of the Nanjing Massacre and October 9,2015 that the Nanjing Massacre was inscribed on the Memory of the World Register.However,until 2014,when the Chinese government established the "National Day of Commemoration for the Victims of the Nanjing Massacre" and October 9,2015,when the Nanjing Massacre was inscribed on the "Memory of the World Register",and then elevated to a national event and Memory of the World,the significance of the Nanjing Massacre to human society,like other atrocities committed by the invading Japanese army in China,did not receive much attention.This paper takes CCTV’s media coverage of the National Ritual Day for the Nanjing Massacre Victims as an entry point,and uses the ritual concept of communication as the basis for an analysis of the whole process from the germination to the realization of the National Ritual for the Nanjing Massacre Victims: How was the National Ritual for the Nanjing Massacre Victims realized? The mainstream media,represented by CCTV,represent the attitude of our government toward this historical event.The young people are the main force in the transmission of national history,but at present,the younger generation is not familiar with the history of the Nanjing Massacre and their attention has decreased.We can know how to increase the attention and interaction of the younger generation and improve the effect of historical propaganda on the younger group.CCTV’s reports on various platforms and channels have promoted the construction of collective memory and national memory,and have provided some reference for other media’s coverage of the ceremony.The content of mainstream media reports reflects the current social value orientation and cultural trend orientation,and the pluralistic communication methods adopted also provide ideas for single subject reports,completing the process of creating ritual symbols-ritual realization-ritual dissemination,making The National Ritual for the Nanjing Massacre Victims received widespread attention from the society,attracting people to pay attention to the historical facts and care for the survivors;it has well gathered social consensus,realized national identity,and promoted wider and deeper dissemination of the historical facts of the Nanjing Massacre.This paper focuses on CCTV’s news integration coverage of the National Day of Commemoration for the Victims of the Nanjing Massacre from 2014,when the National Day of Commemoration was established,to 2022,and uses the focus group interview method to analyze empirically,based on a ritualistic view of communication,and collates the relevant reports on live radio and television channels,Cyberspace and overseas positions over the past nine years.Based on the view of communication rituals,we compiled 9 years of reports on live radio and TV channels,Cyberspace,and overseas positions to create ritual symbols through the presentation of physical,behavioral,sensory,and social symbols,set the agenda by creating topics and supplementing historical images to awaken people’s memories,institutionalize and standardize public rituals,construct ritual spaces with the help of live broadcasts and camera language,and transform narrative techniques to form a narrative from "shaming" to "de-shaming." The rituals are also institutionalized and standardized,and the ritual space is constructed with the help of live broadcast and the language of the camera.However,it is undeniable that there is still some room for improvement in CCTV’s coverage of the national rituals,which can enhance national cohesion and national identity,maintain historical authenticity and world peace by strengthening agenda setting,diversifying technical means,in-depth coverage full of humanistic concerns,collaborative memory of online and offline activities and cultural industry support.