Breaking And Integration:an Analysis Of The Integration Of "Secondary" Culture And Mainstream Ideology From The Perspective Of Media Integration

In recent years,with the development and progress of Internet technology,the "two-dimension" culture has become popular in China,and its user group has become more and more strong.The content is no longer limited to animation,games and other forms,and the concept of "two-dimension" industry has also begun to attract the attention of the academic and industrial circles.At the same time,the "two-dimension" group is no longer satisfied with the state of "enclosure and self-adorable",and tries to break the restriction of cultural barriers and get more right to speak.The official mainstream ideological propaganda gradually adjusts the style of discourse communication,and begins to be popularized to build a bridge for dialogue with the youth group.In this paper,"B station",which has the most users of "two-dimension",is selected as the research object to deeply explore the integration and communication practice of "two-dimension" culture and mainstream ideology.Through explanatory research on typical cases,participatory observation and in-depth interviews with registered users of "B station" are completed,and the path and driving mechanism behind the breaking of "two-dimension" culture and mainstream ideology are explored.The research finds that the mainstream communication practice of "two-dimension" culture mainly relies on the cross-boundary interaction with mainstream media,the creation of ritualized communication texts,and the integration of traditional culture.At the same time,the integration of the two is closely related to the development process of media convergence in China on the one hand,on the other hand,it is also affected by the self-legitimacy of the "quadratic element" group and the expansion of the commercial territory of "B station".Of course,as a new cultural phenomenon,there are inevitably a series of obstacles in the integration and dissemination of "two-dimension" culture and mainstream ideology,which are embodied in the lack of community atmosphere of subculture and the resulting internal conflicts within the circle.The entertainment of political discourse dissolves the social disputes caused by serious political issues.However,in the current media integration environment,promoting the integration of "two-dimension" culture and mainstream ideology is conducive to restoring the status of national cultural subjectivity.Therefore,the author puts forward countermeasures for the future integration and development of the two from the perspectives of platform,media and audience.