Research On The Problems And Countermeasures Of Network Public Opinion Governance Of Grassroots Governments Under The New Media Environment

With the growing popularity of the Internet,more and more netizens gather in cyberspace to discuss hot topics and exchange ideas.For example,We Chat,Weibo,Xiaohongshu,Tiktok and other channels can let netizens know the world without leaving home.Most network public opinion develops from a local perspective,and after the attention,dissemination,and exchange of opinions of netizens,it may quickly evolve into a nationwide "hot search" event.The emotions in these network public opinions are both positive and negative,and how to quickly handle public opinion events has become a new issue faced by grassroots governments in China.The government’s effective management of network public opinion will not only appease the negative emotions in society,but will also help improve the government’s credibility and enhance its image.Due to inexperience in the use of information technology and a lack of public opinion governance theory,grassroots governments still appear inadequate in public opinion governance.Therefore,exploring the influencing factors of local government public opinion governance capacity in public emergencies,in order to improve the public opinion governance capacity of grassroots governments,is a hot topic in current research on public opinion governance.Taking into account of factors such as the typicality of the case,the replicability of logic and the actual familiarity with the case,this article selects the event of "Hundred-day oathtaking rally" as a research case.Use the theory of public opinion dissemination,the theory of network public opinion polarization,the theory of collaborative governance and the theory of public crisis management to review the development of network public opinion and elaborate the government’s handling process and results.Build an evaluation model of the effectiveness of network public opinion governance and the index evaluation system.Obtain the evaluation data through field visits,interviews,questionnaires and other ways,and analyze the problems and causes of network public opinion governance in County A deeply.Put forward the countermeasures and suggestions to improve the grassroots government network public opinion governance.Through the study,it was concluded that there are problems such as insufficient timely and inadequate responses to public opinion countermeasures,insufficient linkage of public opinion management departments,limitations of public opinion monitoring system,and insufficient effectiveness of public opinion management.In response to the above findings,this paper proposes countermeasures and suggestions for improving network public opinion governance of grassroots governments,such as further improving the subjects capacity of network public opinion governance,improving the synergy ability of network public opinion management,strengthening information technology support,and improving and perfecting network public opinion governance mechanisms.These countermeasures and suggestions aim to enrich the means and methods of network public opinion governance in the new media environment,and also to provide some reference for the network public opinion governance of grassroots governments.