Research On Network Public Opinion Governance Of Public Emergencies From The Perspective Of We Media

The 21st century has seen a dramatic rise in the number of short video platforms,due to the swift evolution of Internet technology.This has been further augmented by the advent of the Big Data era,which has seen an exponential growth in China’s Internet users.Approximately 90% of the total Internet users are comprised of short video users,yet with the introduction of this platform,numerous issues of network public opinion have arisen.Gradually,video has become the primary means of communication and disc.and provides a faster and more convenient way to express various social emotions.However,The Chinese government and relevant departments have implemented online public opinion guidance,yet there are still some imperfections that have had a negative effect on the government’s image and credibility.To address this,we must conduct a comprehensive,multi-level and comprehensive analysis of network public opinion in China’s short video platforms from the government,society and individuals,sorting out and analyzing any network public opinion problems,and proposing corresponding suggestions and countermeasures.Additionally,irrational online words and deeds such as rumors,abuse,slander and personal attacks have had a detrimental effect on social harmony,stability and healthy development.Therefore,in the face of the new situation,new characteristics and new challenges faced by online public opinion of public emergencies in the micro-communication environment,it has become crucial to improve the governance ability of online public opinion of public emergencies.This paper delves into the issues,occurrences and scenarios of the brief video platform.Raising questions,analyzing problems,and solving them-this is the research concept,and the innovation point is the perspective of "we media" in online public opinion governance.Employing literature research,case study and comparative research methods in a comprehensive manner.Investigate the multi-party administration of online public opinion from a media viewpoint.From the media’s viewpoint,this paper initially examines the causes and features of online public opinion regarding public emergencies,then uses "Tangshan Barbecue Restaurant beating Event" as an illustration.A summation of the three-step approach to public opinion control in the media context during times of crisis is provided here,that is.Governments of all ranks should construct a system of cooperative association and comprehensive governance,modernizing the notion of public opinion governance in the "we media" milieu.Enhancing the governance of public opinion in the "we media" milieu through online means.