An Analysis Of The Identity Satus Of "Face To Face" Interviews With Chinese Sports Celebrities

In the post-Olympic era,the influence of sports celebrities in economic,political,social and other fields under the environment of multi-sports development continues to expand.The multiple identities of sports celebrities are presented in different ways in the media,which affects the public’s recognition of sports celebrities’sense of identity Therefore,the identity of this group in the media is becoming more and more important.As my country’s sports professionalization process and market-oriented reforms are further advanced,the identity of sports celebrities reflected in the media is not only for individuals at the micro level,but also for the development of the sports industry and society at the macro level.Very importantly,this is both an opportunity and a challenge.This paper selects "face to face" post-Olympic sports celebrity interviews as the research object,using qualitative analysis,content analysis,and case analysis.Under the paradigm of systemic functional linguistics,four of the six semantic systems of the text are adopted.One is the basic analysis sub-item,namely the referential frame,the event frame,the evaluation frame and the negotiation frame,which help us explain the meaning constructed by the language users at the discourse level,gain insight into the whole text,and on this basis,discuss the discourse Reflecting the media identity of sports celebrities.Through the analysis,the study found that the "face to face through the sports figures,showing the value of the media,its spread in the text expressed sports celebrities and the media narrative discourses of national identity,program emphasizes the expression of sports celebrities individual identity,this individual identity is diversified,multi-dimensional,the performance of collective identity is not prominent in the discourse.The sense of meaning of sports celebrities can also be repositioned and evaluated.In addition to the recognition of the instrumental value of the public national spirit and patriotic enthusiasm,the "ontological" value orientation focusing on individual value begins to appear,forming the dual standard value orientation of the instrumental value and the ontological value.In addition,the text subverts the traditional recognition of femininity,reshapes the strong,confident and"amazing" female image,and to some extent reconstructs the gender identity of women in sports discourse.At the same time,the text also shows the subject consciousness of women,and fully expresses the conscious consciousness of women’s position,role and value in the objective world.In the commercial society,the media endows the characters and values with the help of their social influence by using media language,guides the audience to form a sense of identity,and realizes the greater social value of sports celebrities.