| The media is a news discourse producer who "speaks with facts".Through the setting and presentation of dissemination issues,news schema,text structure and discourse rhetoric,while narrating news facts in words,it can also show the media’s attitude and discourse construction The direction and meaning of the ideology implicitly output the value of ideology,reflecting the value identity of the media."China Sports News" is an official sports newspaper under the State Sports General Administration.It studies the construction of news discourse in the news reports of Yao Ming after his transformation into the chairman of the Chinese Basketball Association,which is conducive to exploring the media’s construction of Yao Ming’s news discourse.Way,and then understand the status of value identity formed by the media.This research takes the report text of Yao Ming after the transformation of China Sports Daily as the research object,according to Van Dick’s news discourse analysis theory,and at the same time referring to Fairclough’s research on discourse and social relations,from both text and context.A quantitative and qualitative analysis of the report text of "China Sports Daily" from the perspective.Based on the meaning of events conveyed at the surface of the news text,explore the construction direction,path and strategy of Yao Ming’s news discourse in the "China Sports News",and then analyze the discourse intention behind the text and the output of ideological values.Finally,on this basis,analyze the "China Sports News" Newspaper’s status of Yao Ming’s identity.The results of this study found that:in the process of reporting on Yao Ming,the"China Sports Daily" reflected on Yao Ming as a leader and reformer through the establishment and application of the report text news schema,macro structure,discourse style,and rhetorical strategy.Care of the words.In the process of constructing Yao Ming’s news discourse,"China Sports Daily" emphasized Yao Ming’s image of power,and highlighted and deepened issues related to reform and development.The setting of dissemination issues and the construction of news discourse show the basic value identity of Yao Ming by China Sports Daily,which is embodied in the three dimensions of identity(including national identity,collective identity and personal identity),power identity and cultural identity.After Yao Ming’s transformation,the national identity,collective identity,and power identity have been promoted and strengthened in the early stage,and personal identity has been weakened and dispelled.In the later period,the "China Sports Daily" gradually turned to the construction of Yao Ming’s cultural and value identity. |
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