Research On The Strategies And Topics Of British And American Winter Olympic Games Reports

The Beijing 2022 Olympic Winter Games will be a major iconic event in China,playing an important role in showcasing China’s national image,promoting national development and boosting national morale.To prepare for and host the Beijing 2022 Olympic Winter Games requires sincere cooperation from all departments and fields in China.As we all know,"Sports today breathe through the media." No matter how wonderful the Beijing 2022 Olympic Winter Games are,without the media,it will be difficult to realize the wide spread of the Olympic spirit During the preparation and hosting of the Beijing 2022 Olympic Winter Games,the media shoulder the responsibility of publicizing news,arousing the enthusiasm and participation of the people,and guiding public opinion at home.At the international level,the media shoulder the mission of conveying the voice of the country and presenting China’s image.This study using the literature material method,text analysis and comparative analysis,to Laswell’s 5W theory,agenda setting theory and social responsibility theory as the theoretical basis,analyzing the reporting characteristics,reporting subjects,content presentation,reporting forms,user experience and reporting effects of the British media Inside the Games and the American media Around the Rings during the last three Winter Olympic Games.Reflecting on the strategies and topics of British and American reports of the Winter Olympics,the thesis aims to provide inspiration for the news publicity and other preparations for the Beijing 2022 Winter Olympics.Research findings and conclusions:(1)Both the British media Inside the Games and the American media Around the Rings are important Olympic news websites,and their reports are characterized by the coexistence of immediacy and temporality,pluralism and centrality,political and tendency,as well as proximity and interaction(2)The reporting strategies of British and American media for the Winter Olympics are as follows:gather diverse and professional reporting subjects to improve the degree of news originality;General reports and series reports exist together,focusing on medals and hot events,personalized communication forms,highlighting brand awareness;Enhance social elements and interactive functions to create differentiated user experience;Improve the degree of centrality and activity,dissemination effect is good.British and American media’s coverage of the Winter Olympics is reflected in the following six topics:Product and Experience,Stakeholder Services,Venues and Infrastructure,Games Services,Governance,Commercial and Engagement.(3)Through the reflection on the reporting strategies of British and American Winter Olympics,it is found that:the insufficient reserve force of professional journalists is a risk factor for the coverage of the Winter Olympics.There are disadvantages in the centralization and pattern of the report content;The innovation of reporting form and its development need to be promoted;Lack of innovation in interactive mode hinders the promotion of communication effect;Social comment systems have obvious advantages but difficult to control.Through the reflection of the British and American Winter Olympics report topics,it is found that:the lack of depth of medal related reports leads to the limited use of value;Some stakeholder reports show the lack of humanism;It is still controversial whether LGBT community should be set up "a proud home" in the construction of stadiums and other venues.The management of Winter Olympic Village should not be ignored.The situation of comprehensive investigation and prohibition of doping is grim.The sustainable development of the heritage has attracted the attention of the British and American media,and the organizers of the future Winter Olympics should pay more attention to it.Business promotion and science and technology development contribute a lot to the Winter Olympics,but how to protect and protect the rights and interests of sponsors is still worth thinking about.The enlightenment of British and American Winter Olympics coverage on Beijing 2022 Winter Olympics news publicity work:Cultivating professional backup journalists for reporting the Winter Olympics;in the reporting work,improve the level of news resources,and integrate the concept of media algorithm;Integrating science and technology elements into reports to improve the level of data journalism;Broadening the creative ideas of publicity and reporting forms;Optimize interface design to enhance user experience;Get through the Internet and interactive network to realize the carnival of Beijing Winter Olympics.The enlightenment to other preparations for Beijing 2022 Winter Olympic Games:the value of the champion effect;To give full play to the value of the champion effect;Humanistic feelings throughout the work,with human text,to cultural people;Resolutely banned illegal drugs,to maintain the purity of the Winter Olympics;Efficient use of business promotion and scientific and technological progress to promote the Winter Olympics and protect the rights and interests of sponsors;Comprehensive development of heritage,to build a global sports city;Seek according to the situation,the development of life sports,people’s sports;We will enhance our awareness of proactive diplomacy and fully demonstrate the image of a friendly major country through the Winter Olympics.