Development Of Loose-Leaf Teaching Materials For E-Commerce Major In Secondary Vocational Schools

In the Implementation Plan of National Vocational Education Reform issued by The State Council in 2019,great importance was attached to the construction of teaching materials for vocational education,and the development of new loose-leaf teaching materials for vocational education was first proposed.Since then,there has been general agreement on the importance of building vocational education materials,especially the development of new loose-leaf and workbook-style materials.This paper studies the development of loose-leaf teaching materials for the e-commerce major(online shop operation and promotion)in secondary vocational schools.The new loose-leaf textbook aims to restructure the content of vocational education materials and to meet the requirements for updating the teaching content due to the rapid changes in the profession in a loose-leaf format,which can better meet the new features of the development of the e-commerce profession.Firstly,based on the investigation of G vocational senior middle school,this paper investigated the basic situation of the teaching material construction of e-commerce specialty and the current situation of the development of loose-leaf teaching materials.Since the development of new loose-leaf textbooks in the target school is still in the research stage,this study selected seven professional course textbooks of e-commerce major in G Vocational Senior High School and the new loose-leaf textbook "Basic Practical Training for Online Shop Operation" developed by Beijing Hongke Jingwei Technology Limited Company for text analysis.And this study analyzed the basic information of textbooks,textbook development concept,textbook development structure,textbook development content and other dimensions.The results show that there are a series of problems in the development of teaching materials: vague development concept,conservative development structure,insufficient practical content,and the content not meeting the actual needs of jobs.Secondly,a series of reasons for the difficulties in developing textbooks for e-commerce majors are analyzed,and the necessity of developing loose-leaf textbooks is also verified by interviewing teachers.Thirdly,this study defines the concept of the development of loose-leaf teaching materials for e-commerce specialty,and expounds the connotation,characteristics and principles in detail.Finally,based on the theoretical exploration of the development of the new loose-leaf textbook,the paper conducts practical exploration of the new loose-leaf textbook,designs a development scheme,builds the development system of the new loose-leaf textbook for the Online store operation and promotion,and presents a development sample in the study.