Research On The Influence Of Wechat Public Numbers On University Students’ Ideological And Political Education

With the rapid development of Internet and mobile media,WeChat has gradually become a significant power of new media.University students can focus on the WeChat public numbers which interest them when using th e We Chat,which has a imperceptible influence on their world view,philosophy and their view of value.Since the nation’s ideological and political work in colleges and universities meeting in Dec 7 to Dec 8,2016,the ideological and political work in China has been injected new vigor.Xi jinping pointed out that the ideological and political work should be in the process of education.Our ideological and political education does not refer to the political education theory,but refer to a comprehensive system of "big education".Under the background of informatization,it is impossible to realize the value of ideological and political education just by the ideological and political theory workers and traditional teaching ways for colleges and universities.We have to advance with the times.All members of the colleges and universities should be included and WeChat public number with the ideological and political education should be brought into the vision of university students.The ideological and political education of college students should be strengthened by the combination of related theory courses and practice activities.This paper combinates the literature research method and empirical study method to study.This paper selects We Chat public number under the new media as the vertical Angle.,on the basis of marxist theory,according to the sinicization of marxism related theory and the important speech spirit after eighteen major series,to study the ideological and political education in the perspective of localization of Marxism in China,modernization and popularization.By studying,to provide new ideas for the development of the ideological and political education.Study of specific ideas are as follows:First of all,this paper introduces the development process and main characteristics of WeChat and We Chat public number.On that basis,the theory of Marxism and the localization of Marxism in China are regarded as the theoretical basis of this paper.Secondly,the situation of using the WeChatand WeChat public number can be learned by distributing questionnaires to current college students in Shanxi.In addition,the current basic situation of ideological and political education with the empirical research analyzes its positive and negative influence to points out the cause of the problem.Lastly,the way which is to strengthen ideological and political education by using We Chat public numbers can be arranged through data analysis and reason analysis.That means there are three parts to develop the ideological and political education work including building green and safe network environment,setting up the college ideological and political education and applicating official We Chat public numbers.Through the study path so as to better developthe positive influence of the WeChatpublic numbers on college students’ ideological and political education.In the face of the whole party and the country attach great importance to ideological and political work in colleges and universities,deeply studying ideological and political education has important significance for our party,our country,colleges and students.In the new stage,using new media tools such as WeChat publicnumbers to carry out the ideological and political education is an effective supplement for conventional ideological and political education to us.It also can provide new ideas,new methods and effective guidance.