Research On The Formation Logic And Risk Prevention Of College Students’ Network Discourse

College Students’ network discourse comes into being with the development of the Internet.It mainly refers to the language and expression used by college students in the network environment.Compared with traditional discourse,college students’ network discourse changes a lot,reflecting the changes of group psychology and social culture.College students are not only the new force in the creation and use of network discourse,but also the main object of ideological and political education.At present,there are many differences between college students’ network discourse mode and the reality,and it presents an evolution trend,which puts forward a new topic for the value guidance in the network period.As a result,the secondary problem in value guidance poses a major challenge to the ideological and political education.At present,college students continue to create new network discourse and build a new language paradigm.In terms of external performance,college students’ network discourse is reflected in the novelty characteristics with language variation and remote culture,the scene characteristics with symbolic characteristics and graphic turn,and the popularity characteristics with rapid evolution and stage existence.Besides,in terms of connotation,college students’ network discourse shows the characteristics of fragmentation,circle grouping,entertaining and metaphor.College Students’ network discourse is complex,and reflects the combination of the general law of network discourse variation and the personality characteristics of college students.The generation of college students’ network discourse reflects the complex logic of intertwined coupling of multiple factors.It not only includes the structural influence of the network platform on the speaking mode,narrative style,emotion and other factors,but also reflects the real social psychological state of college students,showing the virtual reflection of real life,the fuel of technological development,the objective influence of social reality,the needs of individual social behavior and the external drive of group psychology.College Students’ network discourse is objective,inevitable and reasonable,which makes a free space for their expression.But we should also pay high attention to the potential risks,including the identification and communication risks that may be induced by the continuous change and development of college students’ network discourse,the failure risk of traditional discourse that may be induced by the change of college students’ network discourse narrative style,the risk of difficulty in value guidance that may be induced by the shift of discourse right and the decline/waning of mainstream authority influence,and the risk of value around public opinion that may be induced by college students’ strong ability to mobilize network discourse.Based on the mechanism disclosure and problem combing,the potential risks of college students’ network discourse can be prevented from five aspects.First,pay attention to the risk of college students’ network discourse in order to adhere to the value guidance of mainstream discourse.Second,enhance the influence of mainstream discourse influence to build a strong position of mainstream value.Third,scientifically study and judge college students’ network discourse in order to accurately grasp the trend of group thought.Fourth,reasonably absorb college students’ network discourse to promote the active innovation of mainstream discourse.Fifth,strengthen the ideological and political work team of college students to improve the comprehensive quality of educational subjects.Multiple measures should be taken simultaneously and promoted together,so as to lead the discourse of ideological and political education and realize the organic competition and cooperation between diffident discourses.