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Research On The Right Of Discourse In Network Of Ideological And Political Education In Yunnan Universities In Big Data Era

Posted on:2021-02-01Degree:MasterType:Thesis
Country:ChinaCandidate:Y HanFull Text:PDF
GTID:2427330623980285Subject:Ideological and political education
Abstract/Summary:PDF Full Text Request
With the breakthrough of cloud computing,artificial intelligence,mobile terminals and network technologies,network data is growing rapidly,and China has entered the era of big data.The great value contained in big data has brought development opportunities for innovation in all walks of life,and the field of education is no exception.General Secretary Xi mentioned at the International Conference on Artificial Intelligence and Education on May 16,2019 that China attaches great importance to the deep integration of artificial intelligence and education.Many colleges and universities have gradually realized that analyzing and predicting the tendency of college students' ideological behavior,and grasping the network public opinion of colleges and universities in time are the greatest value brought by big data through collecting the behavioral data of college students and finding the objective laws and connections between the data.The report of the 19 th National Congress of the Communist Party of China mentioned that it is necessary to firmly grasp the leadership of ideological work,and that the ideological and political education network discourse right of colleges and universities plays an important role in mastering the dominance of China 's ideological network discourse power.Therefore,colleges and universities must respond to national policies and innovate the ideological and political education network discourse right using big data technology.This paper holds that the online discourse power of ideological and political education in colleges and universities is the discourse power and discourse right generated by the joint action of some elements: the discourse subject(educator and educate),the discourse carrier and platform,the discourse context,the discourse content system,and the discourse effect.This article analyzes problems and reasons,and proposes measures from the perspective of these elements.Based on defining the relevant concept of network discourse power in ideological and political education in colleges and universities,a questionnaire survey is conducted to summarize the problems brought by big data to the ideological and political education networkdiscourse power in Yunnan's colleges and universities,and then attribution analysis is conducted.According to Marx's ideology theory,western scholars' discourse right theory and General Secretary Xi Jinping's theoretical viewpoint on network discourse power,concrete and feasible countermeasures are designed to enhance the appeal and attraction of ideological and political education network discourse power to Yunnan's college students in the big data era,expand the dissemination and influence of ideological and political education network discourse,and establish a good network public opinion environment.
Keywords/Search Tags:Big data, Ideological and political education network discourse power in colleges, College students, Network discourse
PDF Full Text Request
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