Study On Self-presentation Of Tik Tok Silver Internet Celebrities From The Perspective Of Active Aging

On the Double Ninth Festival in 2021,the Chinese President has put forward significant instructions on national work on aging,stressing the need to implement the national strategy of actively responding to population aging,so that the elderly can enjoy the achievement of the reform and development together,and live a happy old age life.Since the 21 st century,the social problems brought by the population aging in China are increasingly prominent,whether the elderly’s evaluation of their social value or society paying attention to the elderly have subsided,therefore a series of problems between the elderly and social development need to be solved.At the same time,the rapid development of Internet technology and the iteration of various new social methods provide a platform for people to freely express their personal views and actively show themselves.And the rise of Tik Tok short video platform has further led to the growth of the short video Internet celebrity group.As some active elderly people take the initiative to contact the Internet,try to share their elderly life in videos and gain attention,the special group of Tik Tok silver Internet celebrity has entered the public.Based on the above background,this study will focus on the self-presentation behavior of the silver Internet celebrities of Tik Tok group.Case analysis will be adopted to analyze the self-presentation behavior of these active elderly groups from the third perspective.This article selects 46 influential silver Internet celebrities from Tik Tok to analyze their self-presentation from stage setting,content creation and performance types based on the theory of drama planning.In the process of research,it was found that the self-image display of Tik Tok silver Internet celebrity has certain group characteristics,including the retention and continuation of the elderly identity,but also the borrowing and compromise of the youth culture.When the elderly use the Tik Tok to express themselves,they are deeply influenced by the young group.The elderly people who have long been decoupled from the electronic media cannot complete the shooting of their personal Tik Tok independently.The operation of their account cannot be separated from the help of the young people.This will inevitably lead to a series of problems,such as the decline of the physical function of the elderly to curb the development of the account,the pursuit of trend by the platform becoming the invisible training for the elderly,the conflict brought by the acquisition of young trend elements in content creation,and the uneven audience’s attitude towards silver Internet celebrity.In addition,the self-presentation behavior of silver Internet celebrities in Tik Tok also plays a positive role in promoting active aging.Silver Internet celebrity’s self presentation behavior on Tik Tok can effectively alleviate their inner loneliness,and the subjective expression from the elderly plays a driving role in eliminating negative stereotypes of the elderly by society.After long-term accumulation in Tik Tok,the elderly get a large number of fans,which has a certain boost effect for the development of silver economy.At the same time,as a typical group who actively use Internet media to self-spread by Tik Tok,it is of great practical significance for alleviating the social pressure brought by China’s aging and promoting the concept of active aging.In this regard,this thesis puts forward suggestions from the three dimensions of health,participation and security of active aging,hoping to avoid the predictable problem for the development of silver Internet celebrities and achieve the healthy development of this group.