Research On The Self-presentation Strategy Of Douyin Silver Hair Internet Celebrity From The Perspective Of Active Aging

In the 21 st century,the problem of population aging is becoming more and more serious.In response to the aging of society,the World Health Organization has proposed a solution for active aging.The theme is to advocate the active integration of the elderly into social life.According to the standards set by the United Nations in 1956,China has entered an aging society since 2000.After 20 years of development,the aging process has deepened,and actively responding to population aging has become a national strategy.Under the social development,the population structure is changing towards aging,but the media form is changing with each passing day.Due to the limitations of physical function and inherent cognition,the elderly group often feel at a loss in the process of being involved in the new media wave,and is becoming a marginal person in the digital society.With the launch of short video platforms such as Tik Tok,silver-haired Internet celebrities have entered the public ’s field of vision.Their emergence has broken the existing aging dilemma to a certain extent and handed over positive aging answers.Based on this,this paper focuses on the self-presentation of silver-haired web celebrity in Tik Tok platform and the positive aging value contained in the self-presentation of silver-haired web celebrity.The first chapter first explains the group of silver-haired internet celebrities from the aspects of formation process,development trend and social impact,and explains the external causes of the formation of silver-haired internet celebrities from the aspects of media technology,audience demand and economic needs,and discusses the internal motivation of the formation of silver-haired internet celebrities from the aspects of disclosure psychology,social link demand and self-identity drive.On,mainly from the foreground of the performance,the background of the planning and the relationship between the foreground and background to To explore the short video characteristics and self-presentation process of its silver-haired web celebrity,so as to explain the interaction between the subject of silver-haired web celebrity and society.The third chapter puts forward the standard for the concept of active aging,and explains the positive aging value of the self-presentation of silver-haired web celebrity from the three pillars of active aging.The main manifestations are as follows : in terms of health,silver-haired web celebrity is conducive to the improvement of physical health,mental health and self-care ability of the elderly group;in terms of participation,the self-presentation of the elderly web celebrity can promote social development,shape the culture of the elderly and spread knowledge and experience;in terms of security,silver-haired Internet celebrities help to eliminate stereotypes,arouse social warmth,and improve the discourse power of the elderly.In the fourth chapter,by analyzing the self-presentation strategy analysis and positive aging value of silver-haired internet celebrities,it is found that there is an individualized fault in the self-presentation process of silver-haired internet celebrities in Tik Tok,which is limited by the intergenerational gap and easy to produce media alienation.This paper gives countermeasures from the aspects of advocating multi-dimensional expression of silver-haired internet celebrities,coordinating multi-age groups to narrow the intergenerational gap and enhancing platform control.