Research On The Current Situation And Optimization Measures Of Marathon Supply In Chongqing Under The Background Of Supply Side Reform

Since the reform and opening up,China’s economy has developed rapidly,and now it has entered the "new normal" period.In order to adapt to this stage of development,the "supply-side reform" was put forward in 2015,with the main purpose of promoting the sustained and healthy development of China’s economy from the supply side.As a new force in the tertiary industry,sports has also been given new requirements in the supply-side reform.At present,in China’s sports industry,there is an urgent need to reform from the supply side,so as to promote the healthy development of China’s sports industry.In recent years,the marathon industry has become more and more important in the sports industry,and it has become the upstart of the sports industry.With the increasing popularity of the marathon,the scale of the event and the number of participants are growing rapidly.However,there are some corresponding problems in the process of development.The proposal of supply-side reform in 2015 plays an important role in promoting the development and growth of marathon events,and it is a good way to solve the supply problem of events.In recent years,all parts of the country have taken advantage of the spring breeze of supply-side reform to solve the disadvantages of sports events,and Chongqing is no exception.After the state put forward the supply-side reform,Chongqing also actively responded to the call of the state to promote the supply reform of marathon events,and strive to promote the development of sports industry in Chongqing,thus promoting the sustainable economic development of Chongqing.In the course of this research,taking the supply-side reform as the background,taking the current situation of marathon events in Chongqing as the research object,this paper studies the supply of marathon events in Chongqing by such basic research methods as literature review,expert interview,on-the-spot investigation,case analysis and comparative analysis,and discusses the basic supply subjects,contents,ways and means of marathon events in Chongqing in the context of supply-side reform.By analyzing the collected data and materials,this paper finds out the problems existing in the supply of marathon events in Chongqing and the causes of these problems,and then puts forward corresponding optimization measures for these problems.In the process of research,it is found that the scale and number of participants of marathon in Chongqing are constantly increasing,and there are also some problems in the supply,including the following: there are few main elements in the supply of marathon events,a large talent supply gap,a small supply of events,a small number of events,and insufficient supply of event system.The causes of these problems mainly include the lack of market participants,the increase of people’s consumption demand,the restriction of economic development on the development of sports events,the lack of effective supervision mechanism,and the weak organizing ability.In order to solve these problems,Chongqing municipal government departments need to increase the participation of social forces and organizations,increase the high-quality supply of race management talents,increase the number and items of race supply,improve the race supervision mechanism and formulate relevant policies and measures to ensure the system supply,so as to promote the high-quality development of race supply in Chongqing.