Development Of Operational Sports Venues In Nanchang Under The Perspective Of Supply-side Reform

Sports venues are the main fields for people to participate in sports activities,and also the important carrier for the country to vigorously develop sports undertakings.Under the background that national sports strategy is gradually changing from competitive sports to sports industry and mass sports,operational sports venues will play a great role.However,due to the short construction time and little experience,there is a contradiction between the supply of operational sports venues and the demand of the masses.In recent years,supply-side structural reform has become an important way for China’s economic and social development.By adjusting the economic structure,economic factors can achieve optimal allocation,so as to promote the quality and quantity of economic growth.Therefore,this study integrated use of literature material method,interview method,investigation method,mathematical statistics and geographic information analysis and logic analysis,in Nanchang,for example,the supply and demand situation in Nanchang city 43profit-making stadiums to conduct a comprehensive investigation,analyzes the contradiction between supply and demand,and based on the theory of reform of the supply side,Nanchang business for the future optimization strategy for the development of sports venues.The specific research conclusions are as follows:Firstly,as China’s sports strategy has gradually shifted from competitive sports to mass sports and sports industry,public sports venues have been unable to meet the growing needs of the masses for sports participation,and the market potential of operational sports venues is huge.However,although operational sports venues have advantages such as flexibility and delivery of services,the contradiction between supply and demand of sports venues still exists due to the short construction time and little experience.Secondly,this study on the basis of the theory and expert evaluation,selected the profit-making stadiums of space,time,project,consumer information,venue,the six dimensions were analyzed,and then to the perspective of the reform of the supply side,in-depth analysis of the profit-making stadiums have driven by supply side reform venues regional layout is reasonable,open time dynamic adjustment,sports,charge more acceptable and more diverse,sports venues personality characteristics such as safe,convenient venue information intelligence.With these characteristics as the yardstick,it can objectively evaluate the supply situation of operational sports venues.Thirdly,taking Nanchang as an example,this paper investigates and analyzes the situation of space,time,items,consumption,site and information supply of operational sports venues in Nanchang city.The space,time,items,consumption,venue and information needs of the exercisers in the operational sports venues in Nanchang were analyzed by questionnaire.Integrated venue of exercisers demand and supply and the results of the survey,summed up a stage of Nanchang profit-making stadiums supply exist the following contradictions: venue space distribution and the contradiction between the masses demand convenient,venues open time is not long,and the contradiction between the masses throughout the day to exercise,venue insufficient project Settings and the masses the contradiction between the hobby is widespread,venue fee level is not low and the contradiction between the civilian consumption,venue facilities is not complete and the contradiction between the masses to demand higher,venue information platform with the contradiction between the low mass recognition.Fourthly,in order to alleviate the supply contradiction of operational sports venues in downtown Nanchang,the following suggestions are put forward based on the supply characteristics of operational sports venues under the background of supply-side reform: reasonably plan the space layout of sports venues,and implement the 15-minute construction of fitness circle;Flexible adjustment of venue opening time to meet the fitness needs of different groups;Increase the supply of venue items reasonably and enrich the options of mass sports participation;Constantly optimize the venue service supply,guide the public awareness of sports consumption;We will strengthen the construction of venue facilities and build a sports environment that satisfies the people.We will build a professional venue information platform to provide precise services to the public.