Research On Public Sports Service Of Jinan National Fitness Center From The Perspective Of Supply-side Reform

With the development of the national fitness movement,the current people’s urgent need for fitness activities,public sports venues are an important place to meet people’s sports needs,and an important material guarantee for the implementation of the national fitness program outline and the construction of a socialist harmonious society.Public sports services provided by public stadiums and gymnasiums have become the focus of people’s attention,and the current situation of service shortage and inefficiency has become increasingly prominent.The service can not meet the wishes of the crowd,which also limits the healthy development of public stadiums and gymnasiums.What is the current situation of public sports service supply and exerciser demand of public stadiums? How can we better meet the needs of the crowd and promote the healthy development of venues? By using the methods of literature,field investigation,interview,questionnaire and mathematical statistics,and combining with the theory of supply side structural reform,this study takes Jinan national fitness center as a public stadium to investigate the supply side and demand side of its public sports services,and analyzes the supply-demand spear of Jinan national fitness center when it carries out public sports services for national fitness The main performance and institutional obstacles of Dun provide the supply side optimization development strategy for Jinan national fitness center to provide public sports services.Based on the investigation and analysis,the paper concludes that the imbalance between supply and demand of public sports services and the reasons are as follows:1.Unreasonable allocation of venue resources and insufficient specialized operation lead to unbalanced supply and demand of venues.2.The supply quality of some supporting facilities is low,and the lack of humanization and efficiency makes the supply lack.3.The single form of organization and service and the lack of central functions of stadiums lead to the dislocation of supply and demand.4.The health monitoring service is just a formality,and the simple service development makes the demand can not be met.5.The lack of public welfare fitness guidance service resources and fitness guidance service standards make the supply and demand imbalance.6.The lack of activity supply and initiative for general exercisers leads to the lack of mass participation.7.The channels and contents of sports information consultation service are simple,and the lack of professionals leads to the imbalance between supply and demand.8.The low level and simple content of sports consumption make the supply unable to meet people’s consumption demand.Based on the analysis of the reasons for the imbalance between the supply and demand of public sports services in Jinan national fitness center,aiming at the problems in the structure of public sports services represented by Jinan national fitness center,the following optimization strategies are put forward by using the theory of supply side structural reform:1.Enhance the vitality of the micro main body of the venue,and innovate the operation and management mode of the venue.2.Improve the level of the overall industrial chain and optimize the level of public sports services in the venues.Optimize the allocation of venue resources,operate venues professionally,develop emerging project markets,improve the quality of individual facilities supply,and improve the overall supporting facilities service level of venues.3.Improve the service level of sports organizations,support and carry out a variety of sports organization services;strengthen fitness guidance services,increase public welfare social fitness guidance services;promote the all-round development of fitness monitoring services in Jinan national fitness center.4.Reduce the threshold of activities,strengthen the publicity of activities,carry out various forms of sports activities for the public,broaden the channels of sports information consulting services,and enrich the contents of sports consulting services.5.Smooth the national economic cycle,cultivate sports consumption,strengthen the brand building of venues,and formulate service standards.