Research On The Relationship Between Residents’ Perception Of Beautiful China Construction,Place Identity And Tourism Support Behavior

The construction of a beautiful China is an important way to realize the Chinese dream.The construction of a beautiful China not only pays attention to the protection of the ecological environment,but also emphasizes prosperity,democracy,civilization and harmony.As the main body of the construction of beautiful China,residents’ perception and evaluation of the construction of beautiful China is not only a response to the construction process of beautiful China,but also conducive to the continuous promotion of the construction of beautiful China."Beautiful China Tour" is the overall image of national tourism.The construction of beautiful China has effectively promoted the development of tourism.In the process of tourism development,residents are the "masters" of tourism destinations,and obtaining residents’ tourism support is an important prerequisite for the sustainable development of tourism.The construction practice of beautiful China has changed the natural and cultural environment of residents’ space.However,compared with the quantitative research of statistical data,there are few studies to evaluate the construction process of beautiful China from the perspective of residents’ perception;Under the close relationship between the construction of beautiful China and tourism,the impact of residents’ perception of the construction of beautiful China on tourism support behavior remains to be fully discussed.Exploring the impact of residents’ perception of beautiful China Construction and residents’ perception of beautiful China Construction on tourism support behavior is the practical requirement for China to build a beautiful China and realize the high-quality development of tourism.This paper combed the relevant research materials of beautiful China,creatively conducted in-depth interviews with Guangzhou residents from the perspective of residents’ perception of tourism destination,analyzed the connotation of residents’ perception of beautiful China Construction Based on grounded theory,encoded the interview data,constructed residents’ perception dimension and theoretical framework of beautiful China Construction,and developed the perception scale of beautiful China construction.On this basis,following the logic of "cognition attitude behavior",focusing on the problem of "the impact path of residents’ perception of the construction of a beautiful China on tourism support behavior",this paper used local identity as an intermediary variable to describe the deep emotion between people and places,constructed a research model and put forward a series of hypotheses.Finally,the data collected from the questionnaire were analyzed by structural equation model to empirically test the hypotheses.The conclusions are as follows:(1)the perception of beautiful China is rich in connotation,including three dimensions: perception intensity,perception content and perception quality.(2)The perception of building a beautiful China has a positive impact on Residents’ tourism support behavior through three dimensions: perceived intensity,perceived content and perceived quality.(3)The construction of beautiful China has effectively improved residents’ local identity.(4)local identity has a significant positive impact on tourism support behavior,including identity and environmental identity.(5)Local identity plays a partial intermediary role between the perception of beautiful China Construction and tourism support behavior.Based on this,this paper puts forward the countermeasures to promote the construction of beautiful China and enhance tourism support behavior: continue to promote the construction of beautiful China and enrich the publicity content and channels;Respect and protect the dominant position of residents and obtain broader tourism support from residents;Create local characteristics,enhance the cultural self-confidence and identity of residents;improve the appearance of the community and the living environment,and build a livable and travelable home.