Research On The Ecological Governance Of Online Public Opinion Based On Emotional Analysis

As the largest social media platform in China,Weibo has become an important channel for online public opinion dissemination,carrying voices from various aspects and often mixed with strong and biased social emotions.It is an important medium for the public to express opinions and demands.Mining text data and analyzing emotional tendencies on Weibo can help understand the development trend of public opinion and judge the attitude and tendencies of netizens,thereby formulating scientific and reasonable control strategies to ensure that the Chinese government can play a leading role in the online public opinion ecosystem and guide the development of online public opinion towards a better direction.This article mainly uses the methods of evolutionary game and emotional analysis to analyze relevant cases on Weibo platforms,summarize the problems and reasons for the current governance of online public opinion ecology in China,and then propose strategies for the governance of online public opinion ecology in China.The main content of the article includes four parts: The first part is about case selection and data preprocessing;The second part analyzes the evolution of online public opinion and emotional tendencies;The third part analyzes the problems and reasons for the ecological governance of online public opinion;The fourth part mainly proposes strategies for ecological governance of online public opinion in response to existing problems.The research results of this article can provide ideas and references for relevant government departments in dealing with similar events,provide reference strategies for optimizing the ecological governance of online public opinion in China,and further enhance the ability of online public opinion ecological governance.Text mining algorithms suitable for this study.Using Python to crawl and analyze the original Weibo data of "Henan rainstorm" on Sina Weibo,and make in-depth analysis and research,we can better understand the development law of online public opinion events,accurately divide the evolution stage of Internet public opinion dissemination,and identify the characteristics of theme emotion change.Finally,suggestions are made for the optimization and governance of the online public opinion ecosystem based on relevant factors such as government and netizens.