Research On The Expression Of Opinions Of Football Interest Groups In The Online Community

In the 1990 s,China entered the Internet,and more and more Chinese people established social relationships through the Internet.As a public space for Internet users to communicate,the online community is characterized by equality,openness and freedom.At the same time,the online community cuts the operation mode of the content section,and aggregates a variety of interesting groups.The different emotions,attitudes and opinions of the interesting group form a large number of opinions.Football is a highly entertaining and competitive sport that enjoys the reputation of being the "world's largest sport".Every year,the world's big and small cups and leagues continue to develop.People enjoy the wonderful football and the football interest groups have emerged.However,the football interest group is vulnerable to emotions and influences during the game,especially in the online community,the opinion expression is more diverse,which points out the necessary mechanism for exploring the opinion expression of football interest groups.Based on 3 representative online communities,such as Baidu Tieba,Hupu and All Football,this paper studies the opinion expression of football interest groups.The 1st chapter summarizes the research results of predecessors according to the theme,and summarizes the development process and characteristics of the online community,and the forms and characteristics of the exchange of interesting groups.The 2nd chapter analyzes the opinion expression mechanism of the football interest group,and elaborates on the background,the target,the emotional tendency and the subsequent influence.The 3rd chapter summarizes the subjective and objective incentives for the formation of negative tendency opinions by combining questionnaires and multiple perspectives.The 4th chapter puts forward the guidance and normative mechanism of the opinion expression of the football interest groups,and provides a reference strategy for the online community to implement the main responsibility and create a clear network space.