Research On The Influencing Factors Of College Students' Health Information Avoidance Behavior Under The Background Of COVID-1

Under the guidance of Healthy China strategy,the public pays more and more attention to health information,and the demand for health information is increasing.This is especially true in the context of COVID-19.However,in the context of COVID-19,there are many internal and external factors that lead to anxiety among college students and thus health information avoidance behaviors.Therefore,through literature review,this paper understands the research status of information avoidance behavior at home and abroad,health information avoidance behavior,and health information behavior in the context of COVID-19,and then conducts grounded theoretical analysis on the interview data and builds a model through interviews.Finally,empirical analysis was conducted through questionnaire survey.SPSS and AMOS were used for data analysis to verify the model.Finally came to the conclusion:In the context of COVID-19,health self-efficacy,health information overload and health information anxiety positively affected health information avoidance behavior,while health information literacy negatively affected health information avoidance behavior.Health information anxiety has mediating effects on health self-efficacy,health threat,epidemic risk,media trust and health information overload on health information avoidance behavior.