| With the promulgation of the "Art Curriculum Standards for Compulsory Education(2022 Edition)",the importance of guiding students to participate in art teaching has become increasingly prominent.Campus cultural and creative design is conducive to developing students’ aesthetic perception,artistic expression,creative practice,and cultural understanding literacy.This article consists of four parts: Chapter 1 clarifies the connotation and design ideas of cultural and creative products,and elaborates on the conceptual characteristics and functions of campus cultural and creative products.The second chapter analyzes the teaching practice of campus cultural and creative design,and finds that it helps to integrate art skills,promote cooperative learning,activate cultural mission,and has a good fit with the curriculum requirements and textbook content.Chapter 3,through the analysis of student questionnaires and teacher interviews,clarifies the current practical problems of campus cultural and creative design,such as insufficient integration of teaching content and context,insufficient flexibility of teaching processes and methods,and the need to strengthen teaching practice.It also proposes corresponding strategies,completing the description of the overall teaching ideas and decomposing teaching tasks during class hours,and reflecting on the specific effects of campus cultural and creative design practice.Through research,it has been found that guiding students to use inspiration,perception,experience,and creative transformation in campus cultural and creative design can promote students’ understanding and inheritance of culture,and ultimately internalize them into their own artistic literacy. |