Research On Financing Problems And Countermeasures Of Z Private Universities

With the development of China’s economy and the continuous popularity of higher education,the scale of private colleges and universities has been expanding,occupying one third of the national higher education market.Combining the current situation of rapid development and financing difficulties of private colleges and universities,this paper selects a representative case study object of Z private colleges and universities in Henan Province,analyzes the financing problems they are currently facing and their causes,and proposes countermeasures to solve them.In Henan Province,there is a large space for students,but private colleges and universities are subject to very strict requirements for higher supervision and undergraduate accreditation,and need to increase investment in software and hardware facilities and expand the teaching staff,which requires a large amount of capital investment.This paper adopts the field survey method to investigate the current situation of financing in Z private colleges and universities,collates and analyses the collected data and information through the data analysis method,and uses the interview method and questionnaire survey method to interview and investigate the internal staff and external partners of Z private colleges and universities,and makes a scientific judgment on the financing problems faced by the school,which is summarized into three aspects: unreasonable financing structure,single financing channel and control of financing cost.At the same time,this paper also analyzes the internal and external reasons for these problems in Z private colleges and universities,and summarizes the main reasons as follows: the constraints of the operation mechanism of banks,the low recognition of private colleges and universities,and the low management level and poor financing ability of the schools themselves.Guided by the theory of trade-offs,the theory of preferential financing and the theory of cost-sharing in education,this paper identifies the principles of countermeasures to solve the financing problems.In terms of optimising the financing structure,one is to measure the scale of funding needs,and the other is to increase the proportion of endogenous financing and long-term financing based on the scale and use of funding needs.The internal financing channels are expanded by increasing the level of tuition fees,expanding the mode of school operation,increasing government input applications and introducing social donations,and external financing channels such as commercial credit,asset securitisation,BOT project financing and strategic equity financing are tried.In terms of financing cost control,firstly,through the improvement of teaching quality and school level and other self-construction to establish a brand image to negotiate with financial institutions to obtain lower cost funding;secondly,through the improvement of the quality of financial staff and strengthening the supervision and evaluation of financing implementation to strengthen the control of financing cost;finally,the capital asset pricing model was applied to measure the cost of equity financing,and the scale of financing was Finally,the capital asset pricing model was applied to measure the cost of equity financing,and the size of financing was divided into liabilities and equity,short-term and long-term liabilities,and the three options were measured in certain proportions respectively.