Research On Knowledge Dissemination Effect Of Short Video In Physical Education Teaching

This paper analyzes the factors that affect the spread effect of short video with vibrato in physical education teaching.Because of the short development history of mobile short video,there is a lack of practical experience in using the platform to promote and spread it.In practice,some Tik Tok accounts still have some systemic problems,such as unclear role positioning,homogenization of content creation,and users staying in shallow interaction.Therefore,it is of great significance to improve the communication effect of the short vibrato video in physical education teaching and create a good communication environment.In this paper,12 influencing factors of short video communication effect are established,and the communication effect is quantified into three indicators:likes,comments and forwards.Empirical analysis shows that systematic factors have a greater impact on the communication effect,including content theme,originality,presentation form,video emotion,title content and sentence patterns.Among the enlightening factors,activity,publisher authority and video duration have a significant impact on the amount of likes and comments,but have no impact on the amount of forwarding.It is found that the authority of video publishers has little to do with likes,comments and reposts,but the activity of Tik Tok accounts is positively related to likes,comments and reposts.The relationship between video duration and likes,comments and forwards is complicated.Video release time and background music type have no significant influence on likes,comments and reposts.Video theme,form,originality,title sentence and style,whether to add subtitles,emotional types and other factors have a significant impact on the amount of praise,comments and forwarding.According to these research findings,producers and enterprises of vibrato video should pay attention to the activity management of Tik Tok account,enhance the originality and emotional resonance of video,make diversified video content and adopt appropriate communication means,including reasonable control of video length and design of attractive titles.The research results of this paper provide some beneficial enlightenment for the development of Tik Tok-like network platform for physical education teaching in China.