Analytical Description Of The Operation On The We Chat Video Accouut Entitled "Women’s Volleyball Album"

With the continuous development of digital and mobile Internet technology,intelligent mobile devices are gradually popular,short video emergence.It not only changed the way people receive information,but also changed people’s lives.In recent years,under the support of the policy of sports and other policies,more and more sports We-media people are involved in the short video platform,and spread sports with short video.This report is written based on the author’s personal experience of creating and running the Wechat Video Account ‘Women’s Volleyball Album’ and elaborates the creation background,content planning,production process as well as the operation and promotion of the Account.Three representative short video cases are selected in the report for analyzing the author’s mental journey in the process of creating and running the Account.In the author’s opinion,completeness and diversity are two biggest characteristics of the Wechat Video Account ‘Women’s Volleyball Album’in content which differentiate it from other sports short video accounts.As a fan of the Chinese women’s volleyball team,the author can give full play to the experience in self-media operation and the advantages of playing and watching volleyball for many years to create high-quality and user-friendly works from the users’ points of view.In addition,the author also targeted the problems during the process of operating the Account in the report,such as insufficient topic selection,slow content production,single promotion method,and the bottleneck in fan growth.In the future account operation practice,the author will continue to maintain the passion,keep learning and innovating content expression,explore more diversified communication channels,and strive to get more people to feel the charm of the Chinese women’s volleyball team.Finally,it is hoped that this report will provide a little help to people who wants to opreate sport We-media.