Research On The Driving Force And Path Of Sports Tourism Development In Anhui Province Under The Background Of The Integration Of The Yangtze River Delta

In December 2019,the "Outline of the Yangtze River Delta Regional Integrated Development Plan" issued by the Central Committee of the Communist Party of China and the State Council pointed out that it is necessary to deepen tourism cooperation,make overall use of tourism resources,and promote the integrated development of tourism market and services.As an important branch of tourism,sports tourism also has its own advantages of strong participation,close industrial integration and significant economic benefits on the basis of the basic characteristics of tourism.It can better coordinate various resources to complement advantages and strengthen regional linkages,Promote economic development.Anhui Province is rich in sports tourism resources,but the development of sports tourism activities lags behind,and there is a certain gap with other provinces and cities in the Yangtze River Delta region.The proposal of the integrated development strategy of the Yangtze River Delta provides an important opportunity for the development of sports tourism in Anhui Province.Under the background of the integrated development of the Yangtze River Delta,sports tourism in Anhui Province should fully grasp the opportunity,explore new development momentum,and solve existing problems.,so as to narrow the gap with other regions in the Yangtze River Delta and promote the high-quality development of sports tourism in Anhui Province.Based on this,this research adopts the methods of literature data,interviews,questionnaires,mathematical statistics and field observation,and takes Anhui Province as the research object.The problems and challenges existing in the development of sports tourism,to explore the driving force for the development of sports tourism in Anhui Province under the background of the integration of the Yangtze River Delta,and to put forward the corresponding development path,and finally draw the following conclusions:(1)It is of great significance to speed up the development of sports tourism in Anhui in the context of the integration of the Yangtze River Delta.At present,Anhui Province has abundant sports tourism resources,various sports tourism project choices,high enthusiasm for tourists to participate,and publicity channels are constantly expanding.Insufficient power,publicity effect needs to be strengthened.(2)With the implementation of the integration strategy of the Yangtze River Delta,the development of sports tourism in Anhui Province has ushered in a relatively lagging economic level,which has led to insufficient support for development elements,lack of vitality of market players,resulting in a disconnect between supply and demand,and differentiated development positioning has shaped brand image.Higher requirements and regional administrative barriers lead to challenges that make integration more difficult.(3)While bringing challenges,the integration strategy of the Yangtze River Delta has also provided a lot of impetus for the development of sports tourism in Anhui.In terms of policy driving force,policies have been successively introduced to guide the future development direction;in terms of institutional driving force,the institutional structure has been gradually improved to promote in-depth cooperation and exchanges;in terms of environmental driving force,infrastructure optimization has improved the regional "same city effect";in terms of supply power,the concept of green development has helped to shift the focus of the industry;In terms of demand power,the integration of culture,sports and tourism promotes the transformation and development of traditional tourism;in terms of technical power,the emergence of digital products accelerates the intelligent construction of sports tourism public services.The interaction between various forces jointly promotes the development of sports tourism in Anhui Province.(4)In order to further accelerate the development of sports tourism in Anhui Province under the background of the integration of the Yangtze River Delta,it is necessary to gradually optimize the development environment of sports tourism in Anhui Province with the guarantee of policies and systems;take cooperation and exchanges as a link,and deeply promote the diversified cooperation of sports tourism in Anhui Province;To build a brand as the starting point,comprehensively enhance the core competitiveness of sports tourism in Anhui Province;take dislocation development as the goal,accurately locate the development direction of sports tourism in Anhui Province;take innovation as the driving force,and continuously strengthen the intelligent construction of sports tourism in Anhui Province.