Strategies For Product Development Of Study Tourism For Primary And Secondary School Students In C Company

Under the background of the great development of tourism and the reform of basic education,research and study tourism has developed rapidly and become a new show in the tourism field.As one of the first pilot areas of research and study tourism,Shanghai has developed many research and study tourism products with its own characteristics relying on its rich tourism resources.Based on the perception perspective of primary and secondary school students and their parents,this study constructs the perception value dimension of research tourism,accurately grasps the characteristics of tourists’ demands,and makes research tourism products better meet the needs of tourists,thus conducive to the healthy and sustainable development of C company’s research tourism.This paper analyzes the overall situation of the development of study tourism in Shanghai,including the policies and opinions on the promotion of research and study tourism issued by the Municipal Culture and Tourism Bureau and the municipal Education Commission,and the current development situation of research and study tourism in Shanghai;In-depth analysis of C company’s research tourism development resources;This paper analyzes the market of C company’s research and development of tourism,including the main types of products and development status.The favorable factors and challenges of the development of C company’s research and study tourism are analyzed.The fourth chapter is the investigation and analysis of the tourism perception of primary and secondary school students in C Company.The evaluation index system of tourism perception of primary and secondary school students in C company is constructed,which is composed of 39 perception items,and the questionnaire of tourism perception value of research is designed.In this questionnaire,primary and middle school students participating in C Company’s research and study tour and parents of students as indirect consumers were selected as the research objects.On the basis of the distribution of questionnaires,SPSS and EXCEL software were used to analyze the sample of tourists,the implementation of research tourism,and the perceived value of tourists,so as to further understand the perception of tourists of research tourism among primary and secondary school students of C company.On this basis,factor analysis and exploratory analysis of perceived value dimension are carried out.Finally,According to the survey data results of tourists’ perceived value,from the aspects of improving the development depth,marketing and daily operation of research tourism products,the research tourism development strategy of C company with thematic characteristics,educational purposes and meeting the needs of parents and primary and secondary school students is proposed.