Research On Tourism Development Of Jiangxi World Geopark Based On Tourists’ Perceived Value

The behavior of research travel came into being very early in China.In history,the ancients advocated "traveling" and "learning".Traveling and learning have always been closely combined.Reading thousands of books and traveling thousands of miles is a classic depiction of this spirit.Confucius,Mencius,Mozi and Hanfeizi all traveled around the world,all of them were the forerunners of the study tour.In foreign countries,there has been a "study tour" activity in Europe since the 17 th century.Now it has become a traditional activity of students and even nationals in Britain,France and other countries.In the Meiji Restoration period,Japan advocated "study tour",and now it has formed a more perfect system.Lu Kefeng’s study on the teaching methods of the students who come to China to study tourism in 1996 was the first one in China.In the following 20 years,most of the scholars have used the word "study tourism" in the relevant research.It was not until 2013 that the first national tourism and leisure program(2013-2020)proposed "gradually promote the research travel of primary and secondary school students",which began to use the word "research travel" for relevant research.This paper combines the Geopark with the research travel,taking the research travel development of the World Geopark as the research object,taking the World Geopark of Jiangxi Province as an example,from the perspective of tourists’ perception,discusses the research travel development situation and puts forward the development strategy.First of all,the paper combines the Geopark with the research travel,and conducts a comprehensive study on the development of the research travel of the World Geopark in Jiangxi Province.From the perspective of the perception of tourists,combined with the selection method of the evaluation index,the paper uses the analytic hierarchy process to establish the evaluation index of the perception of the research travelers of the World Geopark in Jiangxi Province System;design a questionnaire,analyze the results of the survey based on the analysis of quantitative data,analyze the sample of tourists through descriptive statistical analysis,understand the composition of tourists;determine the model dimension through factor analysis and correlation analysis;understand the factors that have a greater impact on the overall perception of tourists through multiple regression analysis,and combine the factors Based on the analysis and correlation analysis,the perception model of WorldGeopark research travelers in Jiangxi Province is obtained.According to the results of the quantitative analysis of the data,in view of the conditions and characteristics of the World Geopark in Jiangxi Province,with reference to the ideas of tourism development and the requirements of geopark tourism development,and based on the characteristics of geological science popularization education,this paper puts forward the development strategies of the world Geopark research travel in Jiangxi Province:combining the research travel with other tourism forms to seek harmonious development;improving the geological Expo The construction of the museum will promote the development of popular science tourism in the whole park;strengthen the publicity of popular science research and expand the brand influence;accelerate the construction of popular science base and enrich the experience activities of popular science research;strengthen the training of service personnel and improve the tourism service in the park;make scientific planning and improve the construction of research travel infrastructure.