Research On Marketing Strategy Of LL Basketball League Company

With the rapid and healthy development of China’s national economy after the national reform,innovation and opening up in recent years,the income level of the people in China is on the rise.With the continuous and steady improvement of residents’ income level,residents’ various consumption needs based on the continuous improvement of their own quality of life are becoming stronger and stronger.Residents’ awareness of sports fitness and social consumption life in a globalized society has also been significantly enhanced.In order to fully meet the growth of Chinese people’s demand for sports and health,China’s sports industry is also moving towards a more professional and accurate direction.Based on the systematic analysis of LL Basketball League company and the understanding of the current situation of China’s basketball training market,this paper combines the relevant theories of sports training and marketing management with the actual situation of LL Basketball League company,and then puts forward targeted marketing strategies.Based on the in-depth combing of the existing theoretical viewpoints,through in-depth comparison,this paper systematically analyzes and studies the marketing management strategy of LL Basketball League,and suggests the coordination between cross-border marketing and sports tourism,which is conducive to helping the training institutions of Basketball League continuously improve the service quality of basketball training,expand the source of training students and reduce the cost of marketing management,so as to greatly improve the social and economic benefits of basketball training institutions;The research on the current marketing work of China’s youth international basketball training institutions has the reference and guiding significance of academic theory,provides the most practical reference and guiding significance for the future market operation and marketing management of Youth Chinese basketball training institutions,and is conducive to more effectively promote the healthy,rapid and stable development of China’s youth basketball training industry,Expand the new space for the healthy development of China’s sports industry.