A Study On Marketing Strategy Of Preschool Education In Guangzhou QZY Company

With the development of society and the improvement of living standard,people pay more attention to preschool education.With the strong support of national policies and the continuous growth of the number of children,preschool education market has more vitality,opportunities and challenges.Increasing market share and realizing marketing target are the primary problems of enterprise development.Based on Guangzhou QZY Company,this paper discusses the current marketing strategy of the company.First of all,through the literature research method,summarized the development of marketing theory of preschool education industry.Secondly,it introduces the general situation of the company,using STP theory and 4P theory to sort out the current marketing situation of the company.Thirdly,the internal and external marketing environment of the company is analyzed in detail.Under the influence of external macro environment,industry situation and market demand factors,combined with the internal resource conditions and development ability of the company,the SWOT matrix model is used to comprehensively analyze the current strengths,weaknesses,opportunities and threats,and put forward the development suggestions for growth SO strategy.Lastly,through the in-depth interview method,again uses the STP theory and the 4 P theory,has found the company marketing question,and the causes of the problem in-depth analysis,further put forward targeted marketing strategy and marketing strategy optimization suggestions.Based on the marketing theory and the marketing status of Guangzhou QZY Company,this paper re-optimizes the company's development strategy.Put forward the optimization suggestion of marketing combination strategy from four aspects of product,price,channel and promotion,guide the company to improve profitability and achieve marketing objectives,and provide certain reference for the marketing activities of similar enterprises in the market.