Research On The Construction Of New Female Culture Based On Female Love Games

Female Love Game is the emerging product of the game market in recent years,which takes the female as the audience group,reposes the female’s illusion about the perfect partner and the intimate emotion.Based on the in-depth interview content and real game practice,this research selected the representative work " Light and Night" of female love games as a case,through the analysis of the game text,the game mechanism,the fan community and the user survey,the feminist value of the game and its follow-up bias are identified from the feminist perspective.As a kind of commercial cultural product,the development of female love game also reflects the process and the predicament of the construction of new female culture.It not only describes the equal gender relations in the way of reverie,but also satisfies the female players’ pursuit of self-worth,showing their resistance to the patriarchal context story and their eagerness to master the discourse power.The fan community life of the game provides women with a private,independent space where they can speak freely,but they also face the challenges of multiple identities and value interference from other people and community rules.In the process of the second woman game using itself as the media to spread the values and establish the female exclusive culture,it is constantly challenged by the male discourse and influenced by the consumption culture.To a certain extent,the value of its feminism has been shifted.The undisguised patriarchal discourse penetrates into the game text,and together with the feminist text,plays a major role in the player’s gender cognition,and constructs a kind of contradictory and entangled virtual environment.Through the development of the game,we can see the status qua of feminism in cultural reconstruction and transformation.The development of the new female culture still needs people’s sustained attention and mobilization for the participation of all sectors of society.Only when we look away from the traditional gender paradigm of men and women and return to the value of human beings,can we truly construct a harmonious and equal gender relationship.