Research On Female Players' Use And Gratification In Female Love Games

Female love game "Love and Producer" is a love-playing role-playing game for young women.It has been downloaded 7.1 million in less than a month since it was launched.The success of this game has not only brought market and opportunities to the domestic female love game market,but also made women a gamer to be reckoned with.According to the "use and gratification" theory,online games can also be regarded as a communication medium between gamers and developers.This research hopes to understand the female players of "Love and Producer" in China from the perspective of the audience through the theory of use and satisfaction.In order to understand why female-dominated games are loved by so many players in the non-mainstream game market environment of female players.This research uses questionnaire surveys and in-depth interviews to carry out information collection,and combines literature data methods and participatory observation methods to conduct data surveys and analysis.A total of 98 valid questionnaires were collected for 16 female players of Love and Producer.In-depth interviews,According to the research results,"Love and Producer" meets the needs of female players for narrative aesthetics and aesthetic audio-visual,so that female players are immersed in the beauty of the game plot,dubbing,vertical painting,etc.Emotional needs not only satisfy their longing and pursuit of beautiful love and social needs through virtual intimacy,but also enable them to perform spiritual sustenance under various pressures.In addition,"Love and Producer" also enables female players to enhance their self-awareness and have a sense of belonging and self-confidence in the game.In general,female players are exposed to "Love and Producer" and satisfied by satisfying their emotional needs,obtaining aesthetic pleasure,and enhancing self-cognition.They also continue to increase their love for "Love and Producer",a cyclic process isgenerated,which can be used as a reference for the immature female love game market in China.