Research On The Influencing Factors Of TRPG Type Script Killing Players’ Loyalty

With the normalization of epidemic prevention and control in China and the market of game forms such as werewolf killing and escape chamber of Secrets in recent years,TRPG-type script killing board games to meet the offline dating and entertainment needs of the public,especially young groups,have become the new favorite of social networking,and have high game loyalty among young groups.Therefore,this paper uses the interview method,questionnaire survey method to explore the factors that affect the loyalty of such players.Firstly in this paper,linger in guangzhou mango entertaining hall as the main research site,through the early stage of the small group of research,found the script to kill table against the social attribute of the game and play home immersed properties were higher,at the same time,based on previous studies and the interview content,determine the specific factors that affect loyalty,this paper The instrumental interaction and interpersonal interaction are divided into social factors,and the game service,script and scene layout are divided into spatial factors.Then,based on the literature research of previous scholars,the author constructs a hypothesis model by taking the influencing factors as independent variables,the sense of presence as an intermediary variable,and loyalty as a dependent variable.After compiling and distributing questionnaires,descriptive statistical analysis,reliability and validity test,correlation analysis,linear regression analysis and mediation effect test were performed on the data obtained by SPSS 26 software.The conclusion was drawn that there was a significant positive relationship among different influencing factors,presence and loyalty,and presence played a partial mediation role.Finally,based on the previous statistical analysis results,the author verified the model hypothesis proposed by Foreign scholars Wirth,and put forward feasible marketing suggestions.The positive development of the script industry requires the joint efforts of various forces from upstream to downstream.