Study Of The Presence On Players Loyalty In Moba Game With The Example Of [League Of Legends]

Game industry is always the hot zone in the Internet industry,online games is currently the field the major Internet companies competing to enter,Tencent,Netease,as the representative of the major game developers,operators in recent years,R & D or multi-agent online games are sought after by the majority of young people.Such as Tencent game "Heroes Union",“Cross Fire",NASDAQ Game "Aion","Dragon Valley",Netease game "World of Warcraft," "Fantasy Westward Journey" and so on,occupy the mainstream of the current online game market.In recent years,the Chinese game industry booming market,both in the number of players still in sales have made great progress.Development of the game industry,operational dissemination of technology are also rising,such as the widespread use of 3D technology in the gaming industry,though not yet mature,but overall all tend to progress.On operation promotion,new media,traditional media,online and offline combined with each other,rather than in the past relatively simple,rough way to promote,use of some celebrity endorsements or some other rough ways.In addition,the competition is more intense in gaming industry,mature market needs fine games.The ultimate goal of any game is to win the favor of the players,establish a good reputation,so that their game can be profitable.To make the player for a long time to stay in the game,and is willing to spend in the game,the players will relate to issues of loyalty,and increase player loyalty is concerned by every game company.There are two angles can not be ignored when users talking about the games,one is social presence and another is telepresence.This study used questionnaires to collect data,data analysis was performed using SPSS,we found that the the individual parts of spatial dimension,social dimension are all related with the players loyalty,telepresence,and social presence.We also found that telepresence had intermediation between the spatial dimensions and players loyalty,social presence had intermediation between the social dimensions and players loyalty,meanwhile,the study also found that among the spatial dimensions,game sound have more impact than the game image on players loyalty.