Research On The Mining And Application Of Ideological And Political Elements In The Course Of "Marketing" In Secondary Vocational Schools

Curriculum ideological and political education has become an effective way to cultivate students’ souls,and has been widely practiced.A large number of studies have shown that curriculum ideological and political education has a significant effect on expanding the educational dimensions of professional courses and improving the "two skin" phenomenon of professional education and ideological and political education.However,there is little research on the excavation and application of ideological and political elements.This study takes the "Marketing" course in vocational school as an example.While designing the ideological and political teaching of the "Marketing" course in vocational school,it will also explore the exploration of ideological and political elements in the "Marketing" course.This study first uses the literature research method to define core concepts such as curriculum ideological and political education,ideological and political element mining,and ideological and political element application.It combines Marxist theory of comprehensive human development,curriculum cultural development theory,effective teaching theory and embedding theory to provide theoretical support for the exploration and application of ideological and political elements in the "Marketing" curriculum of secondary vocational schools;Secondly,questionnaire and interview methods were used to conduct online and offline surveys of several teachers and students in a secondary vocational school in Guiyang City,and statistical analysis was conducted on the obtained data to analyze the reasons for the slow advancement of ideological and political education in the current secondary vocational school curriculum.Based on this,the author proposed an ideological and political teaching design for the "Marketing" curriculum in secondary vocational schools,including strategies for mining and applying ideological and political elements,and conducted specific teaching practices;Finally,through the completion of students’ homework after class,questionnaire analysis,and teacher interviews,the teaching effect is analyzed.Through this teaching research,it is found that there is relatively little research on curriculum ideology and politics in secondary vocational schools,and there is no professional education system and evaluation indicators yet.In the process of mining and applying ideological and political elements in the course of "Marketing" in secondary vocational education,there are still a series of prominent issues that hinder the comprehensive promotion of ideological and political elements in the field of secondary vocational education.Based on this,this study takes the course "Marketing" in secondary vocational schools as an example to explore effective paths for the mining and application of ideological and political elements,and to solve the difficulties in mining and applying ideological and political elements,with a view to providing reference for other core professional courses in finance and commerce in secondary vocational schools.