Resear’s "Three Teachings" Concept Of "Marketing Knowledge" In Secondary School Teaching Practice Research

In February 2019,the National Implementation Plan for Vocational Education Reform(VET 20)was issued,which specifically mentions that vocational education and general education are two different types of education and have equal importance.Adhering to the guidance of Xi Jinping’s thought of socialism with Chinese characteristics in the new era,vocational education is placed in a more prominent position in education reform and innovation and economic and social development;the modernization level of vocational education in the new era is significantly enhanced to provide quality human resources support to promote economic and social development and improve national competitiveness.The implementation regulations of the program show how much importance the state attaches to the education of secondary school students.Vocational education,for the economy of China,constantly provides talent guarantee and intellectual support for the development of society.However,in the current education of secondary school students,the above requirements are not fully met,mainly because the cultural foundation of secondary school students is weak and their ability to receive knowledge and adapt to the environment needs to be strengthened.To sum up,this article explores the research on the concept of "three teachings"(teaching thinking,teaching experience and teaching expression)in foreign education from foreign literature,and then collates domestic research to explore the feasibility of "three teachings" in the implementation of curriculum teaching.By summarizing the findings of domestic and foreign studies,we apply the "three teachings" to the middle-level "Marketing Knowledge" course to explore the feasibility of its education for students.The article takes the students of a class in a secondary school in Guizhou province as the research object,and applies the concept of "three teachings" to the course of "Marketing Knowledge" in the class,using two teaching cases,teaching design,and teacher-student interviews to observe the students’ before and after education under the concept of "three teachings".The students’ behavioral changes before and after the "Three Teachings" concept were observed.Finally,based on the students’ behavioral responses,we considered the feasibility of using the "Three Teachings" concept in teaching.Through the study,it was found that the effectiveness of applying the "three teachings" concept to the teaching of the middle-level "Marketing Knowledge" course was very obvious.Firstly,it effectively enhances students’ interest and learning efficiency;secondly,it promotes students’ awareness of asking questions and solving problems through their own efforts,and also develops students’ thinking and expression skills;finally,it effectively promotes the cultivation of students’ core literacy,which is of great practical significance.