Research On Social Media Public Opinion Guidance Under The Background Of The Epidemic

With the progress of social science and technology and the technological revolution in the field of information communication,people’s daily life habits and information receiving habits are changing.The arrival of the new media era has brought a deconstruction and reorganization of traditional media in the field of communication.Traditional media are seeking a way of transformation in the new media era.With the media technological revolution,mobile terminals gradually occupy the mainstream communication position in the field of media communication,The deconstruction of traditional media in terms of online discourse rights has brought about equal rights for the public in terms of online discourse rights.Online public opinion guidance has become the main work and key direction of public opinion guidance in the new media era,especially in sudden public health events.If online public opinion cannot be regulated and guided in a timely and effective manner,it is prone to emotional polarization and intensification of contradictions,leading to panic and crisis of trust.The outbreak of novel coronavirus infection since the end of 2019 has ushered in another change in the field of communication.Such public health emergencies have ushered in a dramatic change in the whole society and even the world.Public opinion in the epidemic environment has become more complex,and people who are closed at home have also ushered in greater attention and use of mobile communication media led by social media.Under the background of the epidemic situation of novel coronavirus infection,taking the epidemic situation in March 2022 in Changchun as an example,this paper will analyze social media and short video platforms as social media platforms in the new media era under the focus topic of sudden health and safety,through the social media platform dominated by microblog and the most active short video platform during the epidemic as the main data source,What role can it play in guiding online public opinion during special periods and the crucial role they play in the field of communication in the context of the epidemic.By analyzing domestic social media,sorting out the online content posted during the event,analyzing the changes in public opinion during the event,deeply exploring the role and effectiveness of social media platforms in guiding online public opinion,and analyzing and studying the communication advantages of domestic social media and the difficulties faced by official media accounts in guiding online public opinion on social media platforms.On this basis,multidimensional thinking is conducted on the role of social media in guiding online public opinion in the context of the epidemic,and a summary and outlook are proposed.