| With the increasing improvement of China’s economy,culture,education and living standards,and the promotion of national policies,the development and reform of sports cause have spurred the rise and development of China’s sports industry.Youth sports training has provided a variety of sports forms for teenagers,and sports activities have become increasingly important in people’s minds.In the new era,parents are more open-minded,pay more attention to mental and physical health,are willing to pay for sports training,and are more inclined to send their children to sports training institutions to learn skills and exercise.As a supplement and extension of school education,sports training plays an important role in the growth of children,which promotes the vigorous development of youth sports training market.Taking the youth sports training in Xiangcheng District of Suzhou as the research object,this paper makes an in-depth study of the current situation of youth sports training in Xiangcheng District,including institutional management,institutional managers,trainees,coaches,and so on,finds out its existing problems,analyzes its causes,and puts forward relevant suggestions for the problems.The article conducts research through the methods of literature,questionnaire,mathematical statistics,logical analysis and field survey.The research conclusions are as follows:(1)From 2015 to 2018,the total sports consumption and per capita sports consumption in Suzhou showed a rapid growth trend.The main indicators of industry development ranked high among the districts of Suzhou,and the overall market environment showed a good development trend.However,in 2019-2021,due to the increasingly prominent complex external environment and its own deficiencies,the development trend is relatively slow,which seriously hinders the high-quality development of youth sports training industry in Xiangcheng District,which is an urgent problem to be solved in the development of youth sports training industry in Xiangcheng District in the new period.(2)The policy environment of youth sports training in Xiangcheng District of Suzhou city is relatively good,and the catalytic policies emerge in endlessly.(3)The training institutions in Xiangcheng District are mainly private institutions,small in scale,and most of them adopt the mode of multi-project mixed operation.Their profitability declines,lack of safety awareness and risk resistance ability.And the profit growth rate in the past two years declines,and even 5% of the institutions have systemic risks.(4)Suzhou city agency management personnel younger,high professional quality,but the lack of management concept of most sports training institutions not hire professional management personnel,is usually by the agency head fully responsible for unit operation and management,sports professional knowledge,but the lack of systematic management theory knowledge and sports market operation practice experience,and not accurately grasp the development trend of youth sports training,and develop scientific and reasonable development plan for training institutions.(5)There are many youth sports training courses for teenagers in Xiangcheng District,which can meet the needs of teenagers in the new era,mainly swimming,basketball and dance.The course time is mainly 1-1.5 hours,most of which use small class teaching,but the curriculum system is insufficient,and the homogenization is serious.(6)The training venues in Xiangcheng District are mainly rented,and the site resources are short supply and the stability is not strong.Insufficient curriculum system research and development,and serious homogenization.(7)The comprehensive quality of the coaches is high but the personnel mobility is large.(8)Most of the participants in Xiangcheng District were male,with the highest number of trainees aged 6-9 and 13-15 years old,and their parents had high satisfaction. |
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