SWOT Analysis And Improvement Strategy Research On The Competitive Strength Evaluation Of Mixed Double Curling In My Countr

With the issuance of a series of policy support by the country,China’s ice and snow sports have shown a leapfrog development.In the ice and snow sports event,curling is an emerging attack and defense rotation type ice sports event,which has great potential to win medals,and the curling mixed doubles event,as an advantageous development sub event in this event,is even more so.However,in the 2021 Curling Mixed Double World Championships,the competitive strength of this event showed a downward trend,so it is particularly important to improve the overall competitive strength of China’s curling mixed double event.This article takes the SWOT analysis and improvement strategies of the competitive strength evaluation of China’s curling mixed doubles event as the research object.By using the methods of literature review,video observation,mathematical statistics,comparative analysis,expert interviews,SWOT analysis and logical analysis,this paper evaluates the competitive strength of national teams participating in the 2021 curling mixed doubles world championship,and comprehensively analyzes the strengths,weaknesses,opportunities and challenges of China’s curling mixed doubles,and summarizes the promotion strategies.The conclusion is as follows:(1)There is a significant negative correlation between the technical application,winning field,key pitcher,backhand winning rate,and total winning rate of consecutive hands of each team and the game results.There is no significant correlation between the total success rate of male and female team members’ pitcher techniques,the total success rate of winning and losing pitcher techniques,and the first-hand victory rate with the game results.(2)China has made reasonable use of advanced technology and achieved stable technological performance.The success rate of the pitcher technique in the backhand game is high,and it is highly significantly negatively correlated with the game results.(3)Insufficient training level of individual pitcher skills;Insufficient teamwork and communication skills;The adaptability of the competition venue is slightly insufficient;Poor adaptability before the start of the competition;The psychological quality of the key pot needs to be improved.(4)The curling association in China has transformed its new cooperation concept and facilitated the construction of an international development system for curling mixed two person projects;Suitable ice rink environment and corresponding supporting equipment provide material support for its development;The strong and humanistic atmosphere of curling.(5)During the lockdown period of the epidemic,curling team members lacked competition experience and practical combat experience during closed training;Insufficient funding to limit the holding of curling mixed doubles events;The lack of scientific research teams and highly skilled talents has made it a top priority to promote the transformation of scientific and technological achievements.Based on the evaluation of the competitive strength of China’s curling mixed doubles event,a SWOT analysis matrix is conducted and the SWOT analysis matrix for the competitive strength of China’s curling mixed doubles event is compiled.Development strategies for improving the competitive strength of China’s curling mixed doubles event are formulated:(1)SO Strategy: Promote the integration of the World Cup Federation with enterprises,work together to promote and popularize this project,jointly organize international competitions,and select and cultivate reserve talents of different age groups to enter the national team for training and competition through competitions Competition,using venues for training,setting up complex situations for practice,and maintaining a high success rate after stabilizing the game.(3)ST strategy: During the epidemic period,watch international competition videos,delve deeply into strengthening techniques,leverage backhand advantages,organize team round robins,accumulate practical experience,and maintain competitive status;During the competition period,leverage your expertise and skills to enhance your competitive potential,strive to win medals,and attract investment from businesses and governments;Establish a research team to conduct relevant research.(4)WO strategy: Rely on policies and international exchanges,arrange layout reasonably in practice,improve inferior technologies,and enhance team cooperation and communication;During training,multiple techniques are used to comprehensively train and improve the ability to quickly adapt to the venue at the beginning of the competition;Maintain composure and composure in the middle of the competition,enhance the psychological quality of team members,and improve the success rate of key pots.(5)WT strategy: Closed training during the pandemic suspension period to improve physical fitness and technical training;The government can reduce corporate taxes to attract enterprises to participate in the competition,build a trinity layout,and improve the adaptability of the venue;Actively invest in the research and development of curling equipment,clarify the psychological motivation for curling,conduct meditation training to stabilize mentality,and attach importance to the combination of theory and practice.