A Study Of Gender Discourse In Short Videos Of "Male Disguised As Female" Sitcoms

Browsing short videos has increasingly become a popular choice for mass entertainment.As a special way of performing,the short video of "male disguised as female" has won a seat in the fierce competition for traffic and has become one of the popular categories.Due to the short duration and fast rhythm,no matter how many characters appear in the short videos of "male disguised as female",the creators themselves are basically the actors,and the "female image" and the "male image" are concentrated in the same time and space for communication,their gender relations with each other can reflect gender power in the media.The short videos of "male disguised as female" sitcoms have strong dissemination and influence,and the research on gender discourse in their video texts can spy on the relationship between gender power in the network society.Nowadays,the topic of gender is extremely sensitive,and the phenomenon of "gender mutual tearing" often occurs on the Internet.By analyzing the gender discourse pattern presented by the media,we can find the problem of today’s gender contradictions.Referring to Fairclough’s three-dimensional analysis model,this paper analyzes the gender discourse in short videos of "male disguised as female" sitcoms.At the textual level,it analyzes the interaction and control,modality and politeness,and the meaning of words in the text,and discovers the power of gender discourse in the media.The study found that gender discourse in the media did not form a dictatorship,but women were given more right to speak in terms of the basic voice enjoyed by both genders.The largest gender power gap is reflected in the relationship between marriage and love,and the smallest gap is reflected in the relationship between family members.There are also obvious differences in the image and status of the sexes,and the character setting of women in the plot provides them with an advantage to gain a strong position.At the level of discourse practice,this paper uses the method of literature analysis and in-depth interview to conduct analysis of the producers and consumers of the text,aiming to analyze the gender relations in the form of text from the mesoscopic dimension in the three aspects of production,communication and consumption.Discourse Practice in Sessions.Influenced by factors such as living environment,emotional needs,and profit demands,producers produce works with a gender discourse pattern of "strong women and weak men".Consumers’ interpretation of text form reflects differences in understanding and acceptance between different genders.Women’s recognition of the discourse form presented by text is higher than that of men,especially for female audiences with poor media literacy.At the level of social practice,this paper discusses the reasons for the formation of gender discourse power structure,and discusses the construction of gender power in reality,and reveals the negative impact of media gender discourse on gender relations.The creator’s psychological struggle to move closer to and away from women dilutes the boundaries between masculinity and femininity.The core power of women is not displayed through the content of sitcoms.The strong voice of women in the video is the result of their interaction with their physiological factors,and women are still placed in the rules of the male discourse system.The creator’s setting of gender roles differently implies misogyny and reinforces contempt for women.The disparity in the distribution of gender power in sitcoms cannot change the actual disadvantaged status of women,and it has also become the fuse of gender confrontation,aggravating the tension of gender relations in society.