Research On The Influence Of Red Film And Television Culture On The Values Of College Students In The New Er

Red film and TV culture is an important part of China’s red culture,a new cultural form that integrates multiple senses such as hearing and vision.It is an important carrier of inheriting the red gene and has an important role in nurturing people’s spirits,enlightening their minds,and moistening their hearts.General Secretary Xi Jinping mentioned at a forum on ideological and political theory courses for teachers that "young people are in the period of sprouting and heading for maturity in life and need careful guidance and cultivation." Contemporary college students are not only builders and successors of socialist modernization but also the future and hope of the Chinese nation.The college stage is a critical period for them to form correct values.In contemporary society,many factors such as globalization,technological progress,environmental crises,and political turmoil interact to shape today’s world.At the same time,ideological diversity has also become a prominent feature of this period.However,influenced by Western capitalist culture,some unhealthy thoughts are spreading among young people,such as materialism,hedonism,and selfishness,especially among college students.This trend will not only affect their personal development but may also have negative impacts on society as a whole.Therefore,we need to actively guide young people to form correct values and ideas,establish correct outlooks on life and the world,and actively engage in social development with a more positive,healthy,and upward attitude.This article is dedicated to exploring how to use red film and TV culture to guide the values of contemporary college students.To achieve this goal,we have combined red film and TV culture with ideological and political education for college students,systematically elaborated on core concepts such as "red film and TV culture" and "college student values," explored Marxist classic writers’ theories on artistic views,as well as background knowledge related to theory reception and implicit ideological and political education.This supports our serious analysis of the relationship between red film and TV culture and college student values education.Through survey questionnaires and random interviews,we analyze the positive effects of red film and TV culture on college student values education and existing problems.At the same time,we analyze the factors affecting the influence of red film and TV culture on the cultivation of values among contemporary college students from three dimensions: society,school,and college students themselves.We propose targeted countermeasures to enhance the impact of red film and TV culture on the values of contemporary college students.The excellent spiritual essence of patriotism,revolutionary spirit,sacrifice and dedication,etc.in red film and TV culture is consistent with the cultivation goals of contemporary college student values.Through enhancing the influence of outstanding red film and TV works,strengthening the combination of ideological and political education in universities with red film and TV culture,and encouraging college students to improve their self-cultivation,we propose corresponding strategies from three dimensions to promote the better role of red film and TV culture in college student values education.