Research On The Application Of Micro Media In Ideological And Political Education Of College Students In Kunmin

With the development of network information technology,a series of micro media,such as Weibo and We Chat apps,are emerged rapidly.Micro media has become an important tool to people’s communication and various messages are propagated through micro-media.Although the application of micro media has promoted the development of ideological and political education,but the negative impact of it should not be ignored.Therefore,the use of micro media in ideological and political education of college students should be objectively discussed,which means that the problems of micro media also should be prevented early,and it plays an important role in the values of college students and consolidating the ideological security of China.Based on the important statements of the leaders of the Communist Party of China on the use of media in ideological and political work,Xi’s important statements on the use of new media in ideological and political education of youth,and the theories related to the use of new media resources in ideological and political education,this paper clarifies the connotation and main types of micro media in ideological and political education of college students,and the advantages of the use.Based on this,a questionnaire is designed to investigate the application of micro media in ideological and political education to reveal the problems and reasons in this study,so the development of ideological and political education can be further developed.Research has confirmed that some negative results are emerged with the application of micro media,including the limited application scope and promotion.Besides,the motivation of user should be improved,the actual usage is difficult to acquire,and the depth need to be enhanced.To address the above issues,this paper analyzes the reasons from the perspective of awareness,the platform technology and virtual environment of micro media.This study is distinctly relevant and practical.Different optimization measures are proposed in this study,which can be described as follows.First,application concepts should be innovative.It can be resolved by exploring the new application,studying the new characteristics,researching the new ideas,innovating the application concept of micro media in ideological and political education.Second,improve the application efficiency,which includes the establishment of educational micro platforms,the construction of micro education models,the strengthen of the construction of micro teams.Besides,the micro literacy of subjects and objects need to be improved.Third,grasp the application trend.It means that the the breadth should be expanded,the depth should be explored and the standardization need to be enhanced of micro media in ideological and political education for college students.Fourth,the application environment should be optimized,which means that creation and construction of an educational atmosphere for micro media in ideological and political education.In addition,the public opinion environment and the application environment scenarios of micro media in ideological and political education should be enhanced.