Research On Marketing Strategy Of Educational Institution Of WD Postgraduate Entrance Examination

At present,the number of Chinese college graduates has exceeded 10 million,and their educational level is on the rise.With the continuous development of higher education in China,more and more college students are demanding higher knowledge and higher quality.Therefore,our country enhances the investment to the education,promotes the university student to obtain the higher educational background,and takes the promotion university student’s comprehensive quality.According to the latest statistics of the Ministry of Education,in 2022,the number of Chinese applicants for postgraduate entrance examination will reach 4.57 million,exceeding 4 million for the first time and reaching 4.74 million in 2023.With the continuous increase of the number of applicants,the competition of the postgraduate examination is becoming more and more fierce,which brings a great development prospect to the industry.With the continuous expansion of the market,how to seize the opportunity to better expand the market,improve their own strength,and achieve sustainable development of enterprises,is the key issue to be considered.Therefore,it is very important to strengthen and innovate the existing marketing system to help organizations gain advantages in industry competition.On the basis of combing and analyzing relevant researches on marketing and marketing strategy combination of educational institutions,this paper with the help of interview analysis,questionnaire survey and other methods,takes Xinzhou WD postgraduate entrance examination education institution as the research subject and studies the marketing strategy of this institution under the background of OMO strategy by using 7Ps theory.Problems in product,price,channel,promotion,personnel,visible display,service process and other aspects were found,and optimization measures were proposed to strengthen the core curriculum attention,strengthen product price stickiness,expand existing marketing channels,diversify promotion methods,improve personnel loyalty and specialization,combine online and offline display,and personalized experience in service process.In the implementation of these measures from strengthening the marketing supervision mechanism,adjusting the marketing organization and improving the staff training program to give some suggestions,at the same time to the WD postgraduate entrance examination education institution’s marketing strategy to make a valuable summary and future prospects.Through this research,we hope to provide a discussion on the application of 7Ps theory in educational institutions under the background of OMO strategy.At the same time,it is also hoped that the relevant analysis and suggestions of this study can provide reference for similar educational institutions,so that they can better formulate marketing strategies and achieve sustainable development.