Research On The Improvement Of Marketing Strategy Of Postgraduate Entrance Examination Training Business Of Hubei DF Company

Entering the 21 st century,the number of students in higher education continues to grow,with the national gross enrollment rate of higher education reaching 57.8 percent in 2021,and the total number of students in various forms of higher education totaling 44.3 million.At the same time,the large expansion of enrollment has also brought some problems,such as difficult employment of college graduates,low salary of fresh graduates,and the quality of higher education needs to be further improved.According to the change of the current number of college graduates,the number of undergraduate graduates is increasing year by year.In2022,the total number of college graduates is 10.76 million,1.67 million more than that in2021,and the overall number has reached a historical peak.According to the demand end of the employment situation of college graduates,college graduates are more and more willing to study,and the proportion of students who choose to continue to study increases year by year."Postgraduate entrance examination" has become the preferred choice of most college students after graduation.With the increasing number of students taking the postgraduate entrance examination every year,the training business will also contain unprecedented opportunities,and will intensify the degree of competition among training institutions.The stronger the marketing,the more complex the marketing competition will be.In this situation,if enterprises want to occupy a larger market in the market competition,then the development of effective marketing strategy will be particularly important for the future development of Hubei DF company.In this paper,the business strategy of the postgraduate entrance examination training project of Hubei DF Company is studied.This paper adopts the method of literature research,interview and questionnaire,takes the analysis of the marketing status of Hubei DF Company as the entry point,discusses the current operating conditions of Hubei DF Company and the problems arising in the process of operation,and analyzes these problems.The improvement suggestions of marketing strategy are put forward.First of all,this paper studies and analyzes the external macro environment and internal industry environment of Hubei DF Company.At the same time,SWOT analysis is adopted to analyze the advantages and disadvantages of the company as well as the opportunities and challenges faced by the company,so as to clarify the strategic positioning of Hubei DF Company.Secondly,the paper adopts STP marketing theory to analyze the market segmentation,target market selection and market positioning of Hubei DF Company.Based on the 4P marketing mix theory and practical application experience,the paper optimizes marketing strategy from product strategy,pricing strategy,channel strategy and promotion strategy.Finally,specific implementation guarantees for marketing strategies are proposed,such as establishing corresponding organizational guarantees,human resources guarantees,process guarantees,capital guarantees and cultural guarantees.Through this study,on the one hand,we can help Hubei DF Company better adapt to the changes of marketing environment,improve the marketing system,in the face of increasingly fierce market competition,enhance enterprise competitiveness and sustainable profitability,and increase market share.On the other hand,it can also provide a reference scheme for the industry related companies to improve their internal management level.