Research On Marketing Strategy Of Postgraduate Entrance Examination Training Business In Changchun Branch Of Zhonggong Education

In recent years,the number of college graduates continues to increase,but the demand for highly educated talents increases with the rapid development of national economic construction.It has become a better solution for many students to improve their ability and education through postgraduate entrance examination in order to obtain better development opportunities.Zhonggong Education Changchun Branch was established in 2010,the business projects include civil servant,postgraduate entrance examination,public institutions and many other business training.With the continuous increase of the number of postgraduate entrance examination in Jilin Province,the competition of postgraduate entrance examination is becoming more and more fierce,the difficulty of the examination is increasing,and the accompanying training demand is also increasing.The training market of postgraduate entrance examination has a good prospect.However,at the same time,the industry entry threshold is low and there are many competitive institutions,so how to stand out in the fierce competition in the industry is particularly important.This paper mainly studies how to highlight the brand advantages,teacher advantages,regional advantages and other advantages of Changchun Branch of Zhonggong Education in the marketing level,and keep pace with The Times,in order to expand the market share and brand influence in the Jilin Province postgraduate entrance examination training business.This paper takes the postgraduate entrance examination training business of Changchun Branch of Zhonggong Education as the main body of research.Firstly,it reviews the relevant theories of marketing.Secondly,by means of questionnaire survey,case analysis and comparative analysis,the marketing status and problems of the postgraduate entrance examination training business of Changchun Branch of Zhonggong Education were investigated and analyzed.Then,the macro-environment,micro-environment and internal and external environment of the postgraduate entrance examination training business of Changchun Branch of Zhonggong Education are analyzed.Finally,through the adjustment of market segmentation,target market strategy and market positioning,the optimized marketing strategy is formulated and matched with the implementation guarantee.The research shows that the main problem is that the course positioning is not precise and clear enough for the needs of potential prospective students in the marketing process,and there is no reasonable match for the needs of students,resulting in poor training effect of some students,and even some complaints.In addition,the quality of teaching is uneven,and the fluctuation range of the level of different teachers leads to the influence of public praise.As well as the lack of marketing pertinency,there exists the phenomenon that schools and majors with weak market acceptance put too much energy on channel publicity,resulting in low customer volume and lower overall marketing conversion rate.The main reasons are the single target market,the timeliness of teacher matching is not sufficient,and the attractiveness of promotion means is insufficient.Finally,according to the results of the investigation and analysis,the market is more accurately segmented and positioned,and then the marketing strategy is optimized,and the corresponding safeguard measures are provided for the implementation of the strategy.Through the research on the marketing strategy of the postgraduate entrance examination training business of Changchun Branch of China Public Education,this paper hopes to play a helpful role in the future development of the postgraduate entrance examination training business of Changchun Branch of China Public Education.At the same time in the future for the development of jilin province one’s deceased father grind training provide a certain amount of research value and significance.