An Study On The Behavior And Guidance Of College Students’ Wechat Group Cluster

With the penetration of the Internet into all aspects of college students’ lives,We Chat group clustering behavior has emerged.Clustering college students on a topic of common concern in a homogeneous We Chat group is an effective supplement to the limited channels for expressing interests,emotions,and interests in real life.It is beneficial for enhancing college students’ subjectivity,expanding the scope of communication,enabling relevant parties to re-examine policies and procedures,and promoting fairness and justice.On the other hand,it is difficult for college students to grasp reasonable boundaries in We Chat groups,coupled with the "barriers" and "tribalization" characteristics of We Chat groups,making it difficult for outsiders to understand,intervene,control,and guide the situation of insiders.The elements of ideological and political education are not easy to intervene,leading to a "vacancy" in the field of ideological and political education in We Chat groups.Therefore,exploring the principles and measures for guiding the behavior of college students’ We Chat groups is of great significance.This article examines the inevitability of We Chat group behavior among college students from the perspective of human nature;Based on the theory of subjectivity,when examining the artificial "nature" of the internet,people should also have subjectivity;Based on Marx’s social conflict theory,this paper examines that in cyberspace,conflict is still the existence mode of human society,and interest is still the root of social conflict.The paper is based on a questionnaire survey of college students in the eastern,southern,western,and northern regions of China,in order to understand the basic overview,cluster motivation,relationship connections,and evolutionary logic of current We Chat group behavior among college students.On this basis,the reasons for the formation and development of We Chat group behavior and its dual impact on the ideological and behavioral behavior of college students were further elaborated.From a positive perspective,We Chat group behavior alleviates the psychological loneliness of college students,enhances their subjectivity,and expands their communication methods.From a negative perspective,it reduces college students’ self-restraint,leads to alienation of college students’ communication,and narrows their cognition.The principle of guiding the behavior of college students’ We Chat groups should adhere to a combination of general principles and special principles,and adhere to principles such as initiative and collaboration.On the basis of the above guiding principles,we should adhere to the guiding position of Marxism in the field of ideology,starting from strengthening the construction of early warning and emergency systems,building new positions for college students’ We Chat groups,optimizing the construction of We Chat group content,and strengthening the construction of We Chat group systems.Exploring and proposing several countermeasures,including actively seizing the position of We Chat groups for mainstream ideological dissemination,adapting to the characteristics of college students,enhancing attention to the psychology and reasonable demands of college students,mastering the public opinion of We Chat groups,building ideological and political education topics,building campus We Chat groups,taking the initiative in "agenda setting," optimizing "content production," transforming discourse expression,and strengthening the construction of campus network management systems,Measures such as building a collaborative mechanism for We Chat group positions can guide the thoughts and values of college students in the We Chat group,and guide the behavior of the We Chat group towards the right path or reasonable inclusion.