| On February 20,2022,the Beijing Winter Olympics successfully concluded.The successful hosting of the 2022 Beijing Winter Olympics is of historic significance:China achieved a good result of third place on the medal table at the Winter Olympics,with 346 million participants in ice and snow sports.The development of ice and snow sports in China has made significant breakthroughs.The development of ice and snow sports in China has made a significant breakthrough.In the era of Web 2.0,new media platforms have provided a new research perspective for China’s Winter Olympics culture,which not only can enhance the understanding of the Winter Olympics culture,but also contribute to the promotion of ice and snow sports in the future.Sina Weibo is one of the most used social new media platforms in China.Looking at the Winter Olympics culture under the Weibo microblog super topic platform from the perspective of netizens can help deepen understanding of major sports events such as the Winter Olympics in China;The analysis of cultural interaction hotspots of the Winter Olympics can provide countermeasures and suggestions for the management of events and promotion of ice and snow sports in China,and promote the high-quality development of ice and snow sports;The exploration of the hot level of interaction between the Winter Olympic culture helps to deeply understand the connotation of the Winter Olympic culture,enrich the research dimension of the Winter Olympic culture,and promote the innovation of the Winter Olympic culture.This study uses content analysis,supplemented by literature research and mathematical statistics,to present the results and analyze the content of Weibo microblog super topic for the 2022 Beijing Winter Olympics.The octopus collector was used to collect sample data,and the pre processed 10350 samples were presented using the ROST CM6 software to perform three dimensional results on the sample data.Through time series based post volume and distribution analysis,important interactive hot spot dates and corresponding events under the research platform were determined;Using word segmentation and word frequency analysis,discover high-frequency words in the sample,and expand the determination of key events;Finally,through semantic network analysis,the relationship between high-frequency words is determined to enrich the description of interactive hot events.The content analysis of the hot spots of the winter Olympic cultural interaction: construct the structural level of the hot spots of the winter Olympic cultural interaction in this study,and find that the hot spots in the outer layer of the winter Olympic cultural interaction are mainly athletes’ performance;The mid level hot spots mainly focus on the opening and closing ceremonies and derivative products of the Winter Olympics culture;The core level of interaction focuses on the emotions,thoughts,and concepts embodied in this Winter Olympics.During the analysis of interactive hot content,the following problems were found:(1)The mass ice and snow sports in China need to be further popularized.(2)Narrow nationalistic ideas still exist.(3)Overfocus on star athletes and competitive events.Propose countermeasures and suggestions for the hot issues in the cultural interaction of the Winter Olympics under the Weibo Hypertalk platform:(1)Optimize the event communication system and expand the communication channels of ice and snow sports.(2)Innovate sports values and enhance confidence in sports culture.(3)Strengthen the popularization of Winter Olympics projects and improve the management of fan culture on the platform. |
